OtherLevels announced that it has signed an agreement with US gaming industry leader, Tropicana Entertainment Inc. (Tropicana), to support it’s mobile application.

Tropicana will use the OtherLevels platform to communicate with their mobile audience who have downloaded "TropWorld Casino," a free-to-play social casino app for mobile phones and tablets featuring slots, video poker, and bingo games.

Brendan O’Kane, OtherLevels MD and CEO said “This agreement adds to our customer base in one of our key markets, as the US wagering sector continues to develop and expand.”

The OtherLevels platform will enable Tropicana to communicate with their mobile users in a highly targeted and relevant manner and will allow them to message 100% of their mobile audience, not just the portion that opted in for push, as a vehicle to increase loyalty, maximize conversion and reduce churn.