Traffic Generation (TraffGen) announced the appointment of Bill Anderson as vice president of business development. He will be based at the Company's new Chicago offices.
Anderson will contribute to accelerating growth in the region and further promote the position of the company as world leader in convergence marketing technology for the casino industry. In his new position, Bill will leverage his diverse experience with technology driven companies into gaming and non­gaming markets.
Bill most recently served as director of sales for Game Account Network (GAN) where he managed the entire B2B sales and contract life cycle to secure new strategic partnerships and relationships. Anderson has also held a number of senior management positions in marketing and sales in US hi­tech firms and holds an MBA from the Kellogg Graduate School of Management.
“I am looking forward to joining Traffic Generation, a company that is aligned very well with the needs of the industry. The ability to compile data from multiple channels and drive smarter decisions ultimately leads to improved revenue generation for our customers”, Anderson said.
Andy Caras­Altas, the CEO of Traffic Generation said “We are thrilled to welcome Bill to the TraffGen executive team. His intimate knowledge of the casino & convergence world will help us continue our rapid growth in the North American casino marketing sector.”