Casino Marketing & Technology Conference, the gaming industry’s premier marketing education and networking event to be held in at Paris Las Vegas July 12-14, has announced its 2016 conference program.

The conference, now it its thirteenth year, will offer attendees two tracks of sessions; marketing and technology, the technology sessions focusing on key solutions that are designed to help casinos achieve marketing goals. This new educational format debuted last year to over 500 attendees, a sold-out trade show floor and highly positive reviews from participants.

The program will be composed of 14 marketing and technology breakout sessions, running concurrently, two keynote addresses and two general sessions. The breadth and reach of the program can be seen in a sampling of session titles: “How to Use Facebook and Build ROI,” “Let’s Get Serious About E-mail Marketing,” “Building a Data-Driven Marketing Culture,” “Slot Marketing Success Stories (*and Failures)” and “10 Tactics to Restore Value to Casino Players and Reclaim Revenues for Your Property.”

Casino Marketing & Technology Conference will be preceded at Paris Las Vegas by Raving Consulting’s popular Host Development Conference, July 11-12.

Full details on the conference program, including how to register, are available at www.casinomarketingconf.com.