OfferCraft announced the launch of new interactive incentives at Southport Sharks, the largest Australian Rules Football Club in Queensland, which hosts up to 20,000 visitors a week and has over 55,000 members. OfferCraft is a software company that helps businesses around the world to present their offers in the most memorable, effective way possible. Southport Sharks is the first location in Australia to use OfferCraft’s patent-pending gamification system to give away rewards to club members just for being at the property.
Southport Sharks members will now have the chance to play games to win prizes while doing everyday things at the club like waiting in line, watching a game, or having a meal. These games will be accessible across mobile devices, on digital signage, and via other channels.
“Our club is about having a great time,” said Paul Van Zijl, loyalty and IT systems manager at Southport Sharks. “We love offering our members and their guests fun experiences and exciting promotions. This is yet another great reason to visit us.”
OfferCraft’s software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases and return visits.
“It’s been great to see the reactions from members visiting Southport Sharks,” said Aron Ezra, CEO of OfferCraft. “So much of what we do is based on a simple premise: people are far more likely to use an offer that isn’t boring and actually makes them smile. The team at Southport Sharks gets this — I couldn’t be more pleased that they are our first partner in Australia.”