Grand Bazaar Shops and OfferCraft launch digital promotional games where shoppers are rewarded with discounts, shopping sprees and more.
 
Adding to the distinct mix of experiences found at Grand Bazaar Shops, the Las Vegas outdoor shopping attraction introduces new interactive, digital games. Guests can now play games on their phones and the center's website to win prizes redeemable across Grand Bazaar Shops' retail and dining venues. 
 
"The interactive games we've launched are a fun and exciting way for our customers to earn surprise rewards to use when visiting our center," said Allen Bowman, general manager of Grand Bazaar Shops. "Now guests have the convenience of simply picking up their phone to discover something special, and it's easy to receive the rewards. We're excited to spearhead this activation as the first shopping center on the Las Vegas Strip to launch the digital games."
 
"We couldn't be more excited about this opportunity to work with Grand Bazaar Shops," said OfferCraft CEO Aron Ezra. "Together we're bringing life to the next generation of rewards and smart coupons to make shopping at this attraction even more memorable."
 
A selection of games will be available in the coming months on digital signage at Grand Bazaar Shops, while additional games will be accessible from guests' phones by visiting PlayGBS.com and online via Grand Bazaar Shops' website. Currently Spin to Win and Slot Machine games have been revealed and several additional game types are slated to be introduced later this year, ranging from scratch-to-win style games to slot machine-type games, and more. 
 
Rewards include varying levels of discounts, prizes and complimentary shopping vouchers. Far more interactive than traditional coupons, future games will allow shoppers to win a reward and be able to trade it in for something else and enjoy perks such as the ability to transfer a reward to a friend.