OlyBet, a subsidiary of the Estonia-based Olympic Entertainment Group, has announced the relaunch of their affiliate programme, OEG Partners, in partnership with Income Access, an iGaming-specialised technology and digital marketing company. Managed by Income Access’ affiliate management team, the revamped programme will integrate the Income Access affiliate software and Ad Serving tool.
OlyBet is regulated by the Estonian Tax and Customs Board and since the brand was founded in 2010, they have offered players a variety of iGaming products, including a vast casino suite powered by software providers such as Playtech, NetEnt, Microgaming, Next Gen and many more. A host of slots are available, as well as various table games, including roulette, blackjack, baccarat and craps, offered in video and live-dealer modes. OlyBet’s slot selection consists of 500 carefully selected games from variety of suppliers that deliver over 1,000 titles to iGaming operators. Players are encouraged to return to OlyBet through a player loyalty programme which runs in parallel with OEG’s online operators and land-based establishments located in Estonia, Latvia, Lithuania, Poland, Belarus, Slovakia, Italy and Malta.
To appeal to a larger market, OlyBet also offers a variety of sports-betting options, many of which are offered in live streaming mode, using the BetConstruct-powered betting platform. Poker enthusiasts can also partake in online poker tournaments served over the MPN network.
To entice players to join OlyBet, the brand has set up a 100 percent first deposit bonus of up to €200. Players can also enjoy an assortment of player promotions, ranging from multi-bet bonuses, weekend bonuses and more.
In order to foster quality partnerships with affiliates, for the first three months following the programme relaunch on the Income Access platform, affiliates will earn 50 percent revenue share. After the promotional period, the standard commission will default to a tiered structure, ranging from 20 percent to 35 percent revenue share.
“Our aim is to attract affiliates across the board with our personalized approach and irresistible offers for players,” said Veiko Krünberg, managing Director of OEG’s online operations. “We’ve redesigned the programme to leverage our strongest side – casino operations. We are confident that this new focus will hdlp affiliates succeed.”
The newly relaunched OlyBet affiliate programme will be managed by Income Access’ team of affiliate managers who have great experience managing affiliate programmes for the online casino and sportsbook verticals. In order to grow a diversified affiliate programme, the team will be working with Income Access’ Ad Serving tool, which provides brands with the ability to target their affiliate marketing strategies more effectively.
“We are pleased to partner with one of the largest land based casino operators in Europe,” said Nicky Senyard, founder and CEO of Income Access. “Our affiliate team is looking forward to helping OlyBet grow their already successful online operations.”