Online poker has seen phenomenal growth over the past few years with millions of Indians taking up the sport and challenging themselves towards achieving success. Tapping into this trend and growing popularity for the game is, India's latest online poker playing site that is dedicated only to poker. After having sharpened its teeth in lottery, Playwin makes its foray in online gaming with Pokernation that is aimed at popularising this game of skill and providing a unique platform for players to learn this fascinating game, compete with other players online and enhance their skills through championships and tournaments.
Unlike any other gaming platform in India, Pokernation launch will be supported by an extensive communication and activations campaign in the launch phase, with a focus on popularising the game amongst non-poker players and women (it is estimated that almost 25% of poker playing audience comprises of women and growing) . As a part of this campaign, Pokernation has already conducted over 25 workshops and tournaments across major corporate campuses and universities in the beta stage, and plans to conduct over 100 workshops and tournaments by December 2016. The workshops will be used as training tools at corporate campuses for 'Leadership and Negotiation Skills' coaching. On the digital front, a series of engagement campaigns will help the brand recruit its community and spread awareness about the platform. One of the major thrusts of the marketing efforts will be training and teaching poker through personality-led tutorials.
Sree Ram Somayajula , AVP - marketing - says, " Apart from its single-minded focus on the sport of poker, what sets apart from other players in the market will be it's emphasis on teaching the finer nuances of the game to beginners and amateurs alike, and providing them with a platform to experience the game in all its varied colours."
Some interesting insights came to fore in the pre-launch market study conducted by Pokernation that clearly defined the need and set the path for marketing the platform in India. Through a multi-city 'teach-learn-play' model, the brand conducted free poker tournaments to study the enthusiasm and gauge the poker knowledge of the youth about this game and test their abilities at decision-making and skilful thinking. After interacting with over 5000 young adults from Mumbai to Delhi to Punjab to Indore, the brand had a reason to believe that a new narrative is steadily developing in India's burgeoning e-gaming world. "We identified the need for teaching the sport as the primary task for ourselves. This and then giving people the opportunity to compete against each other in live tournaments and sharpen their skills, will form the focus of our efforts in the coming few years,"adds Gautam Thawani, Business Head -
The design, UI and playing experience of is themed on the grandeur of professional tournament play replete with an experience that will be markedly different and engrossing for every player.