Sportsbook platform provider FSB Technology (UK) Ltd has appointed Garry Pattenden as its new operations director, with the firm bolstering its operational delivery team to help service the ten new B2B licensees it signed last year.
Pattenden, who joins FSB Tech having spent more than a decade as commercial director of mobile technology company Safari Mobile (UK), will assume the role which oversees product delivery.
Within Pattenden’s remit will be compliance, customer support, payments, supplier contracts, reporting, product specification, QA acceptance, account management and platform hosting.
The new director will draw on a wealth of global experience including stints at major management and operational consultancies in the US, Australia and Japan.
David McDowell, chief executive and co-founder of FSB Tech, said: “It is fantastic to welcome Garry to FSB Tech. He has vast experience and a proven track record of driving internationalisation in companies. Having signed 10 new customers across three continents in 2015, this is clearly a critical area for our future success. He will be a great addition to a fast-growing team.
Garry Pattenden, operations director of FSB Tech, said: “I am delighted to have joined a company at the cutting edge of the sports betting industry. FSB Tech continues to disrupt this sector with the most advanced and efficient technology platform on the market. It is an exciting time to join the firm with both demand and expectations on the rise, and I cannot wait to take on the challenge.” 
FSB Tech’s industry-leading managed sports betting service includes a proprietary live sports betting platform, real-time algorithmic pricing models, and sophisticated CRM tools for player segmentation and bonusing.