Scientific Games Corporation announced that the company will bring the fun and entertainment of its world-leading lottery instant games to consumers in Belgium. Following a competitive procurement process, in which the company replaced an industry competitor, Loterie Nationale ("the Lottery") awarded Scientific Games a new one-year contract for the design and manufacturing of instant games, with options to extend the agreement for up to three additional years. The company will also provide the Lottery with consumer marketing support guided by its global best practices resulting from more than 40 years serving lotteries in 50 countries.
Driven chiefly by Scientific Games products and expertise, the US $80.4 billion global instant game category is expanding across Europe with an average of 31 percent five-year sales growth from 2009 to 2014, with exceptionally strong performances in Italy, U.K. France, Portugal, Hungary and Lithuania.
Jannie Haek, administrateur délégué for Loterie Nationale Belgium, said, "One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products. We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale."
Scientific Games currently provides the games that account for 75 percent of the world's instant game retail revenues. The company supplies 23 of the world's top 25 lotteries ranked by instant game per capita sales. Scientific Games analysts recently completed One, the first player motivation-based segmentation study of lottery and gaming consumers in Europe and the U.S. Insights from the study are integrated across all areas of product development to fuel innovation and deliver bottom line profits to lottery customers.
John Schulz, senior vice president, global instant products for Scientific Games, said, "Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world. Our expertise with instant games is unrivaled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."
Scientific Games created the world's first secure instant game in 1974. Today, with operations on six continents, the Company provides lottery games, services, systems and retail technology to more than 150 lotteries globally.