Eldorado Resorts, Inc. (“Eldorado” or the “company”) is pleased to announce three new additions to its corporate team. Each are a welcome addition that will improve the production and advancement of their departments at all seven of the company’s properties located throughout the United States.
Phil Fortino – senior vice president of human resources
Fortino is a certified human resources executive with over 30 years of experience in the hospitality and gaming industries in various executive and consulting positions. He received his bachelors of science from Juniata College in Pennsylvania and began his gaming career in Atlantic City. He later became the regional director of human resources for Hilton in 1989 before returning to the casino industry as senior vice president of human resources for Empress Gaming in 1995. Fortino has also held roles with Tropicana Entertainment, Resorts International, Hyatt Gaming and most recently, Affinity Gaming.
In his most recent role, Fortino restructured human resources from top to bottom by evaluating and refreshing training programs to increase customer and employee satisfaction and created measurement tools to ensure success. He also developed and wrote a guest training module titled “Genuine Service,” a program which management saw as the best training program since the company started in 2005. He went on to develop “Genuine Leadership” which focused on the same level of commitment for guest service and employee development.
Shawn Rorick – vice president of digital marketing and ecommerce
Rorick is a digital media professional with over 17 years of experience in development, advertising, digital marketing and next-gen advertising. During the Vegas boom, he worked as director of interactive marketing for Cox Communications, MGM Resorts International, Wynn Resorts and Cirque du Soleil, yielding insights to engage emerging media channels and predict future audience behavior. Most recently, he served as executive director of interactive marketing and operations for Baha Mar, LTD.
With hands-on experience in web development, interactive media planning and direct marketing execution, Rorick has trained, coached and educated many digital media professionals today and has been sought after for consulting companies in multiple industries. While working with properties on the Las Vegas Strip, he was noted by executives as being responsible for bringing Sin City advertising into the 21st century. He is a graduate of Southern Illinois University with a double bachelor’s in Business Management and Marketing with Applied Sciences degrees in Technology. He was the founder of the Las Vegas Interactive Marketing Association, the Interactive Marketing Association Alliance, creator of Digital World Expo and author of “Emerging Marketer.”
Stephen Geerling – vice president of tax
Geerling has joined ERI with over 30 years of tax experience, including head-of-tax roles in gaming at IGT and Bally. He graduated from Quincy University and is a certified public accountant. He will be responsible for the ERI tax compliance, planning and accounting for income taxes and will work closely with corporate and property management on all federal, state and local income, property, sales, use and other tax matters, assuring compliance with relevant tax laws while seeking tax saving opportunities.
He has an accomplished record of leading high performing tax functions in various industries and a reputation for assuming leadership of underperforming tax departments and making them successful by recruiting and developing the right team members to perform at their best. Highlights throughout his career include making urgent tax accounting process improvements to avoid potential SOX deficiencies, resulting in regular accolades from the audit committee chairman. Additionally, he managed three separate IRS audits covering twelve years, including two that went to appeals. He was a key member of teams organized to manage acquisition and divestitures, including managing post-acquisition integration activities.