Pick any consumer-facing industry. The odds are good that right now its trade journals are churning out reams of pages and posting millions of bits bellowing about the latest demographically charged zeitgeist: the Millennial.
Their reporters and their blogosphere, egged on by business journalists at the major media companies, are wringing every drop out of this new generational pile-on, and there’s no end in sight. Worse, the business press riding this train is now urging its advertisers to climb aboard. Paradoxically, I’m joining the party with this contribution. But my advice is to stay on the platform and wait for the next “trend train,” because they run quite often.