The first six months of 2016 have been pretty good for the U.S. commercial gaming industry, at least as far as revenue growth is concerned. This segment of the market generated $19.4 billion in gaming revenues, producing an overall 1.1 percent, or $219.5 million, increase in gaming revenues when compared to the first six month of 2015. Since 2012, the gaming revenues produced during the first six month of the calendar year have increased by $652.2 million at a compounded annual growth rate of 0.7 percent.
The increase is notable as it is regional growth that is originating from existing casino operations. Through the first six months of 2016, 17 of the 24 states offering commercial gaming recorded statewide revenue increases when compared to the same period in 2015. Most notably, the Northeast and Mid-Atlantic—which had been textbook examples of market saturation—saw an overall 4.3 percent increase in gaming revenues with five of nine states reporting increased gaming revenues.
During this period of growth, there have been no notable large-scale casino expansion activities. The only two markets with meaningful expansion were Florida, where the Dana Jai Alai casino reopened in January 2016 after undergoing extensive construction and renovations, and Massachusetts, where the Plainridge Park & Casino opened in June 2015. Combined, these two casinos contributed $82.7 million in gaming expansion revenues; meaning of the $219.5 million in overall gaming revenue growth, 62.3 percent can be attributed to organic growth from existing casino operations.
While the revenue growth reported for the industry is encouraging, the second quarter gaming data also reveals underlying weaknesses in gaming’s overall growth. In the second quarter of 2016, the U.S. commercial gaming industry only reported revenue growth of 0.1 percent when compared the second quarter of 2015. Indeed, only 10 of 24 states reported growth in gaming revenues.
The limited growth in second quarter gaming revenues is attributed to declines along the Las Vegas Strip and overall weakness in the industry. The Las Vegas Strip saw revenues dip $33.2 million, 2.2 percent less than the same period last year. The declines were attributed to soft gaming activity (coin-in) in April and May when compared to 2015. In 2016, the Las Vegas Strip was not able to capitalize on the gaming activity historically generated around the annual Floyd Mayweather/Cinco de Mayo weekend boxing match, as Mayweather retied in August 2015. Further compounding the soft wagering activity was an earlier than normal Memorial Day and a May weekend calendar that included two fewer gaming days.
Outside The Strip, gaming markets continued to see soft revenue results as overall wagering activity remained down in existing geographic markets. While a weak second quarter does not indicate the industry is shifting away from overall growth, it’s a reminder of the underlying weaknesses that exist in today’s gaming markets.
GARDEN STATE DIFFICULTIES
New Jersey returned to growth in the first six month of 2016, as Atlantic City reported revenue gains of 0.6 percent when compared to the first six months of 2015. While the growth is notable and a possible indication that the bottom of the New Jersey’s casino industry depression has passed, the effects of Northeast market saturation continues to weigh down the sea side resort town.
When the revenue growth was reported, Bob McDevitt, president of Unite-HERE Local 54, praised the increases as a sign of stabilizing finances for the city’s casinos and launched efforts to recoup the concessions first-given to the casinos in 2014. The union’s efforts made national headlines over the July 4th holiday as they threatened strikes at five Atlantic City gaming properties.
From a data perspective, the efforts made by the union are noteworthy given Atlantic City’s overall increase in profitability. Since 2014, the casinos that remained opened have collectively seen their revenues increase $43.4 million or 3.9 percent. However, the numbers show a different story for those casino companies targeted for potential labor strikes over the July 4th holiday.
During the first six months of 2014, Caesars Entertainment operated four casinos and generated $500.5 million in gaming revenue. Since then, Caesar’s has closed one casino and endured a 21.4 percent decline in revenues. When removing the casino that closed (Showboat) from the comparison, the Caesars Entertainment casinos that operated in both 2014 and 2016 generated 1.9 percent less revenue in 2016 when compared to 2014. While Caesars continues to endure a decline in gaming revenues, the company did settle on terms with the Atlantic City union—providing a boost to the union’s efforts.
A similar trend in data was also noted for Carl Icahn’s two Atlantic City casinos. While Icahn’s group did not own the Trump Taj Mahal until February 2016, the Taj and the Tropicana were both owned by Icahn by June 30, 2016. Through the first six months of 2016, the two casinos collectively generated 7.4 percent less revenue than they generated in same six month period in 2014. Unlike Caesars Entertainment, Icahn’s group did not reach an agreement with the local union. Icahn reached an agreement with the union for the Tropicana’s employees, as the Tropicana has seen a 4.8 percent lift in revenues since 2014. However, Icahn and the union could not reach an agreement for the Trump Taj Mahal employees.
On August 3, 2016, the union appears to have ultimately lost their effort, as Icahn announced the Taj would close after the summer season. Icahn cited the failure to reach an agreement with the union as blocking a path to profitability. The Taj has reported a 22.2 percent decline in revenues since 2014. If the closure does occur, Atlantic City will lose another estimated 1,100 jobs, having already lost 8,000 jobs during the casino closures of 2014.
While New Jersey celebrates a return to revenue growth, the ongoing politics surrounding the pending closure of the Taj Mahal is a strong reminder to the underlying weakness that exists in the regional gaming markets.
Gaming revenue growth continues apace for 2016; however, the second quarter provided reminders to the industry of some of the underlying weakness that continue to exist. Looking forward, gaming revenues will continue to increase as the U.S. labor force continues to add jobs and consumer sentiment continues to improve. Most notably, hotel occupancy and travel continues to increase providing greater strength to the casino resort destinations. But as gaming continues to grow, the industry must remain cautious. Regulators, operators and labor unions must continue to focus on stabilizing regulations, financial positions and employee benefits in a manner that promote the continued growth of the overall industry.