Home » Caesars Entertainment casinos to feature Gamblit skill-based game parlors
Caesars Entertainment Corporation, the world's most diversified gaming and entertainment company, and Gamblit Gaming, the leading publisher for real-money and skill-based gaming for land based casinos, announced a multi-year agreement pursuant to which Caesars will be the first casino operator to bring Gamblit's innovative, skill-based gaming positions to market. Beginning in October, Caesars plans to bring Gamblit's Model G and Tristation positions to Southern California, and install positions in Caesars' Nevada properties and other markets shortly thereafter. The companies expect these to be the first skill games and positions to hit the California and Nevada markets.
Caesars and Gamblit plan to debut the positions at Harrah's Rincon in Southern California. Each gaming position will contain multiple themes and cutting-edge skill-based games, including a Match 3 game and word matching game. Future releases on Gamblit's gaming positions include popular "gamblified" versions of hit #1 smash video games Catapult King, which gained over 35 million downloads, and INTO THE DEAD, which has over 60 million downloads. The new games will be available on Model G interactive tables and Tristation gaming stations in dedicated entertainment spaces at destinations owned or operated by the Caesars group of companies.
Caesars also plans to field trial Gamblit's positions in its Nevada properties, including Las Vegas, pending regulatory approval. After the field trial, Caesars anticipates deployment of 125 Gamblit gaming positions into multiple Nevada properties. Caesars and Gamblit hope to introduce more than 100 positions into additional markets beginning in early 2017 and expand the presence of these games across the Caesars network.
"Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the 'Casino of the Future,'" said Mark Frissora, president and chief executive of Caesars Entertainment. "Caesars is proud to be first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors."
As the leading innovator of real money and skill gaming, Gamblit Gaming develops and publishes a wide variety of games that bring a casual, arcade sense of fun and skill into the casino market. Gamblit Gaming also works closely with top game developers to gamblify and publish their hit games into new markets, tapping into the lucrative revenue streams of land-based casinos. The company also helps casino operators deliver a new entertainment experience to not only attract new players, but retain existing players. Through Gamblit Gaming, casino operators can compete on innovation while driving growth and revenue.
"We are excited about our relationship with Caesars, who shares our vision of providing an entirely new type of gaming for their customers. We wanted to start our landmark transformation of gaming with Caesars Entertainment as their forward thinking strategy, innovative moves and wide reaching influence among consumers perfectly aligns with our objective to revolutionize the casino floor," said Eric Meyerhofer, CEO at Gamblit Gaming. "We can't wait to bring fresh, new content to life at Caesars locations throughout the U.S., offering fun, social and interactive skill based wagering gameplay," added Darion Lowenstein, Chief Marketing Officer of Gamblit Gaming.
"Gamblit's product is unlike anything seen on casino floors today. Both the positions and the engaging games themselves are sleek, competitive and social, providing a unique opportunity for players to compete head-to-head, play together against the house, or in single-player games in a differentiated gaming experience," said Melissa Price, senior vice president of gaming at Caesars Entertainment. "Together, Caesars and Gamblit are changing the gaming industry, bringing the social and competitive spirit of online gaming to casinos."
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