Leading bookmaker Coral has created its own Sportsbook and completed the migration of its mobile and tablet platform to Coral’s in house developed technology.
 
The platform was created by a new product development team which was established specifically to build the website that uses the latest digital and cloud technologies all designed to deliver a faster and smoother customer experience.  The new platform combines the strengths of Coral’s mobile and desktop sites into one simplified, slicker product.
 
In the last quarter, the bookmaker has migrated all customers and delivered a host of new features including football visualisations, football match results, lottery bets and significant improvements in the overall betting experience.
 
Keith O’Loughlin, Sportsbook director said, “Creating our own technology platform gives us the ability to significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience.
 
 “We have seen strong growth in our Sportsbook over the past quarter, with 80% of stakes coming from mobile. Our Sportsbook revenue was up by 37% to £19.4m.  This demonstrates that with market-leading technology and innovative content and features, significant growth can be achieved.”
 
Coral’s new platform will lead to a more streamlined development pipeline, improved tracking, reporting and analytics, enabling the bookmaker to improve and personalise the customer journey.
 
With Coral offering betting opportunities on over one million markets per week, the new Sportsbook platform will provide customers with an easy way of finding and betting on the market of their choice.