Global Gaming Expo (G2E), which will take place Sept. 27-29 at the Sands Expo in Las Vegas, promises to have something for everyone—sessions and keynoters for those interested in learning more about the industry, networking opportunities for those seeking stronger industry relationships and numerous receptions and ceremonies for those looking to socialize. Of course, as in previous years, G2E will also feature one of the gaming industry’s largest and diverse trade show floors, where companies large and small, domestic and international, will display staple casino products in addition to cutting-edge devices and systems. To help make sense of this overabundance of offerings, Casino Journal presents its annual G2E Product Preview, in which top industry suppliers describe their latest cutting-edge innovations in their own words. Below are some excerpts:
SHOOTING FOR THE STARS
Scientific Games offers SG Universe, a mobile and desktop solution anchored by compelling content; empowering land-based casino operators to engage players both online and in-casino—all with a 360-degree view of the player. SG Universe proactively adapts land-based operators to the digital world with award-winning platforms designed to engage players at home and on-property—keeping the property top-of-mind regardless of where the player may be.
SG Universe Mobile Concierge platform unites players with a casino’s offering. Within the app, players can view loyalty rewards, receive personalized messages, and book hotel rooms, spa treatments and more.
The SG Universe Play4Fun Network social casino platform allows players to spin the reels on their favorite content anywhere they choose, supported by a virtual credit economy.
Core System Integration technology integrates seamlessly with a casino’s loyalty and patron management systems, providing a single view of the player and the ability to deliver a personalized experience based on player activity.
G2E booth number: 1126
This year, Quixant has its largest ever stand to showcase its latest products, technology and innovations. A key theme at the show is Quixant’s Gaming Ecosystem, which integrates a secure BIOS, PCI Express gaming I/O, high performance NVRAM and communication devices with peripheral device drivers and gaming protocol libraries such as SAS 6.02. Quixant can even provide example code and OS images for Windows and Linux.
This “total solution” approach enables customers to focus on their core expertise—creating market-leading games. Quixant takes care of the hardware and low-level software that are essential ingredients but do not add value or differentiate in terms of the success of the game. Quixant will be running live technology demos to showcase its Gaming Ecosystem at its stand.
“Quixant’s Gaming Ecosystem combines advanced gaming hardware and software which Quixant has developed and integrated across the whole range of platforms, at all price points,” said Amit Sharma, general manager and vice president of sales for Quixant. “This enables portability of games to any platform in the range without changing the platform software, which is a major benefit of Quixant’s Gaming Ecosystem.”
G2E booth number: 2040
Agilysys will showcase its industry-leading property management solutions Lodging Management System (LMS) and Visual One PMS, both of which were recently expanded to include a hosted offering in addition to traditional on-site deployment.
Key benefits of hosted deployment include: predictable IT costs, accelerated ROI, increased speed and scalability, improved security and enhanced guest service.
LMS is recognized as one of the hospitality industry’s premier property management systems. It automates every aspect of hotel operations, including reservations and credit card processing, accounting and housekeeping, sales and catering, activities scheduling, food and beverage sales, online reservations, remote check-in, spa scheduling and more.
Visual One PMS is a comprehensive and fully integrated property management system that offers a wide range of features and functionality. Its user-friendly screens are laid out in a logical format, with quick-feature icons and drill-down capabilities. The system also offers optional modules for accounting, activities, club management, comp accounting, condo accounting, guest marketing, sales and catering and spa management.
G2E booth number: 3602
A prime new location at booth #1253 and dynamic new product offerings will serve as an extraordinary backdrop to “Play harder, Play smarter, Play AGS,” at this year’s Global Gaming Expo. As a leading supplier of Class II and Class III gaming machines, as well as specialty table products and social casino games, AGS has strategically delivered on its numerous acquisitions in 2015 to enhance its product library, expand its global footprint and successfully deliver competitive, high‐performing products across its slots, tables and social casino portfolios. From the exquisitely designed premium cabinet Orion, to the introduction of our single‐deck poker shuffler Dex S, to the upgraded, white‐label version of Bonus Spin technology, operators will see how the company’s advanced product offerings are set to take their casino floors to new levels of performance, functionality and profitability.
G2E booth number: 1253
DESIGNED TO SUCCEED
Cuningham Group provides architecture, interior design and planning services for a diverse mix of client and project types with significant focus over the last 25 years on gaming, hospitality and entertainment. Using a client-centered, collaborative approach they call “Every Building Tells a Story,” the firm explores innovative ways to solve their clients’ problems and deliver distinctive, award-winning and profitable environments. Recent projects include Harrah’s Cherokee Valley River Casino & Hotel in North Carolina; the renovation and expansion at Little River Casino Resort in Manistee, Minn.; and the new Rhythm City Casino in Davenport, Iowa that opened in June 2016.
As leaders in gaming and entertainment design, Cuningham Group also continues to promote “Casinos of the Future” and is challenging clients to embrace bricks-and-mortar changes that support the evolving nature of gaming and its customers while setting new standards for the future of entertainment.
G2E booth number: 2336
DiTRONICS features the DFS-500 Kiosk that allows players to redeem slot tickets and break bills—as well as access their funds via ATM, cash advance and check cashing transactions—for a fully-integrated and seamless funds access experience.
DFS-500 Kiosk proprietary software, options and patent pending technologies for enhanced functionality through DiTRONICS’ Rewards Center include: Transaction Rewards database integration that enables a property’s best players to complete funds access transactions with fees comped or discounted automatically at the kiosk; SMART Dispense that allows operators can customize and define the bill break mix by kiosk, by zone and by casino floor; and JACKPOT Pay that helps casino operators manage jackpots more efficiently by making one, some or all ticket redemption kiosks jackpot dispense units.
DiTRONICS also features exclusive software enhancements for ticket redemption, Check Express (for direct check cashing), Currency Exchange and ATM Express.
Headquartered in Las Vegas, DiTRONICS has been a leading national provider of “one stop shop” funds access solutions for the gaming industry since 1998.
G2E booth number: 3616
Gaming Support’s new roulette tables are now available. These tables, along with new blackjack and poker games, have been carefully designed to include ergonomic features requested by customers, dealers and players.
Feedback from dealers tells Gaming Support that table design facilitates enjoyable working conditions while players enjoy the feel of the product and are comfortable while sitting at the table for extended periods. The use of the best materials and the constructive skills of company staff have resulted in cutting edge, cost effective gaming tables.
The overall aesthetics and contemporary design were top priority in the design phase. Available in both traditional or modern styling, Gaming Support table designs are customized for each property, incorporating upholsteries in finest quality leather and/or vinyls of choice as well as a wide range of HPL finishes and colors for the table bases and inlays available to compliment any surroundings, all of which will help to brand and individualize casinos.
G2E booth number: 2623
A five-time G2E Casino Design Award winner, Hnedak Bobo Group (HBG) is elevating design for their clients around the country. In the last 20 years alone, HBG has designed over 20.3 million square feet of entertainment and hospitality space and over 19,500 guestrooms. From offices in Memphis, Tenn., and San Diego, Calif., HBG’s 100-person integrated team of architects and interior designers translate market influences, heritage and storytelling into memorable design that fully engages guests and performs for clients.
Recently opened projects include Desert Diamond West Valley Casino in Arizona (only the second casino in the U.S. to earn Green Globes certification) and Isle of Capri Casino in Bettendorf, Iowa. The firm eagerly awaits several new project openings, including The Point Casino Hotel, Kingston, Wash.; the Seneca Buffalo Creek Casino expansion, Buffalo, N.Y.; the Choctaw Casino Resort expansion, Grant, Okla.; and multiple projects for Ho-Chunk Gaming in Wisconsin.
G2E booth number: 3336
POST NO BILLS
As the world’s leading end-to-end gaming company, IGT is propelling innovation through technology with Cardless Connect. This mobile technology enables players to connect to an electronic gaming machine (EGM) with their smartphone and seamlessly transfer funds from a mobile gaming wallet to and from the machine. The unique application is transforming the gaming industry with a revolutionary player tracking solution that modernizes the casino floor, while reducing cash and paper transactions and offering players enhanced convenience.
Designed to deliver a convenient and user-friendly experience, the Cardless Connect technology is embedded in the casino’s mobile application. By leveraging Cardless Connect, players no longer need to carry a physical card or spend time replacing lost or forgotten loyalty cards. Instead of inserting a card into a card reader, players can access Cardless Connect on the casino’s mobile app by tapping their smartphone on the EGM card reader. The technology enables cashless gaming by providing access to a gaming wallet, associated with an operator. The secure audited solution allows players to select how much credit they wish to transfer from their player account. Player funds are hosted in IGT’s EZ Pay, a complete ticketing and scalable cashless systems solution. Players can add funds to their account with Cardless Connect by inserting cash or tickets into any EGM. When credit is transferred using the casino mobile app, it immediately appears on the select EGM for game play.
G2E booth number: 3659
Konami Gaming’s top-performing Concerto video upright cabinet is now expanding to a complete collection of video slot formats, starting with the release of Concerto SeleXion multi-game. Featuring a sleek black design, signature holographic lighting, high-definition monitors, and powerful KP3+ platform, Concerto SeleXion has all the proven components of the standard Concerto upright, now with up to 10 different game themes in a single machine. Concerto SeleXion carries expanded memory and processing power for the industry’s fastest game change speed. Its DynamicDash button panel combines a digital display with push buttons to allow instant modification for different denominations, line counts, languages and currencies as needed. Concerto SeleXion has the flexibility to showcase leading new KP3+ game themes or proven KP3 titles such as China Shores, Dragon’s Law and Lotus Land, in addition to a standalone progressive bonus. This leading new multi-game machine provides hundreds of possible game collection combinations and is available now for placement.
G2E booth number: 1154
With new products such as the V.I.P. Lounge and the World Championship of Slots, NOVOMATIC Americas is bringing a sophisticated, powerful U.S. product portfolio to G2E.
The sleek V.I.P. Lounge offers a V.I.P experience that occupies less space on the casino floor while keeping the Novomatic V.I.P. experience intact. Cutting-edge content will illuminate two, 32-inch HD LED screens while the high performance sound system makes players feel like they are truly a part of the game.
NOVOMATIC Americas is also pioneering a change in traditional slot tournaments. With the introduction of World Championship of Slots product and GSN-based television game show, this innovative tournament brings new excitement and competitive energy to casino floors. The games and television show allow players to qualify to compete for $1 million on a nationally televised finale. Tournament games have an innovative gamble feature with a “Risk It All” strategy that will revolutionize the way slot tournaments are played.
G2E booth number: 1259
Rymax Marketing Services now offers casino players the chance to take control of their home’s heating and cooling with the Nest Learning Thermostat 3rd Generation. The heating and cooling control system relies on built-in sensors that track a user’s whereabouts along with algorithmic smarts to create a custom, auto-adjusting temperature schedule based on those movements in the home.
With the Nest app, users can continue making manual changes to their settings anywhere they have Wi‐Fi or cellular connection. Alerts and reminders provide peace of mind, while accommodating schedules and temperature preferences. With dynamic sensor capabilities, users can review their energy history report to track how much energy they have used. This futuristic technology fastens easily to the wall, and makes a stylish addition to homes with its thin and sleek design.
The Nest bundle also includes Nest Cam and Nest Protect, which can be powered via battery or plugin and provides you with top-of-the-line carbon monoxide monitoring and security cameras.
G2E booth number: 3020
YWS Design & Architecture is offering a new white paper: Winning Hearts: How consumer insights and digital innovations have led us astray.
2016 Gallup data reports that fully engaged guests spend 46 percent more per year, but the path to guest engagement can be opaque at best. Our industry is racing to deliver experiences that stay on top of ever-shifting technology and consumer trends. We reinvent guest rooms and re-define public spaces. We create, gather and leverage data to deliver contextually relevant “personalized” moments. We chase movements like “localism” and foodie-tourism.
We do all of these things to create relevance.
But in our frantic race to deliver customer-relevant experiences, there’s a question that we all too often forget to ask: How—in this rapidly evolving, tech-driven, data-obsessed world—do we create a meaningful, lasting bond with customers? How do we win their hearts?
We have forgotten that relevance is only one part of the equation…
To read how to fully engage consumers, download the white paper at www.ywsinternational.com/winning_hearts.
G2e booth number: 3136
CABINET OF WONDERS
Ainsworth Game Technology’s G2E 2016 exhibit will be highlighted by the innovative A600 cabinet, which incorporates the company’s long-standing knowledge into an exciting new product for its casino partners.
The A600 takes existing Ainsworth technology to the next level with larger screens, dynamic lighting effects and a state-of- the-art LCD touchscreen button deck. These innovations will allow the math models and quality gaming experience that have made Ainsworth successful globally for years to play out bigger and brighter than ever before.
The A600 includes the high-end graphics, high-resolution screens and interactive button decks that are expected by today’s operators and players. Two 24-inch screen and game-driven lighting effects enable players to experience Ainsworth’s world-renowned games in an entirely new way on the A600.
The sleek A600 will be showcased with a full library of game titles—including the proven games developed for the A560 Dual Screen, alongside a variety of games designed exclusively for this new cabinet.
G2E booth number: 2059
LICENSE TO KILL
Making connections with customers is at the heart of any brand. Whether the interaction between casino and player is at the game, online or mobile, Aristocrat Technologies is leading the gaming industry with the diversity, performance and innovation it takes to bring casino brands and patrons together in engaging and meaningful ways.
This innovation is on sharp display in a collection of new cabinets, including a new stepper product that is a fruit of the Class III and Class II technology integration of Aristocrat and VGT. Operators whose players love top entertainment brands will thrill to the lineup of new licensed titles Aristocrat will showcase including Tim McGraw, Sharknado and My Cousin Vinny. Additionally, the new Dragon Link linked game builds on the global success of Lightning Link and takes the excitement to the next level.
Aristocrat’s line of for sale games includes the blending of two incredible categories, Wonder 4 Wonder Wheel; the new multi-play product Quick Fire Flaming Jackpots; and the new Spin It Grand, a four-level progressive family.
G2E booth number: 1141
Everi is uniquely positioned as the casino industry’s only single source provider to offer a comprehensive products portfolio that powers the casino floor. From popular games and cabinets that resonate with players to efficient payments solutions that streamline business operations, Everi is your one-stop supplier.
Everi will unveil its first licensed games at G2E 2016 with several exciting titles including Penn & Teller, Fruit Ninja and Casablanca that will appeal to a wide variety of slot players. Select licensed themes will be featured on the company’s new Empire MPX premium cabinet, as well as Everi legacy cabinets. Everi will also debut game titles from Dreamworks Classics such as Casper the Friendly Ghost and Underdog that are sure to be crowd pleasers with recognizable characters that are familiar to multiple generations of slot players.
G2E booth number: 1116
Incredible Technologies has undergone record growth in 2016 and the company will use the Global Gaming Expo to showcase new products to expand on their momentum.
The company is now capitalizing on the incredible performance of Infinity Skybox by expanding the product line with a greater catalog of titles and an innovative, new Super Skybox form factor. Infinity Super Skybox transforms four standard Skybox units into a shared, bank-wide display spanning across each cabinet’s 55-inch vertical monitor to create one unified overhead display—equivalent to a 123-inch screen—leveraging a groundbreaking game-to-game communication and video director technology. Infinity Super Skybox launches with the Super Sky Wheel game family by expanding IT’s flagship brands—Money Rain Super Sky Wheel and Crazy Money Super Sky Wheel.
G2E booth number: 4047
TRIED AND TESTED
Gaming Laboratories International (GLI) works with regulators, suppliers and operators in more than 475 jurisdictions, bringing a truly global perspective to each client and project. GLI is globally connected through its relationships and technologies, and because GLI is international, its clients experience unexpected values, in addition to testing, all around the world.
With its testing and certification services, combined with its GLI Standards Series, GLI helps regulators ensure integrity in gaming. GLI helps its clients keep pace with the speed of innovation, and the company’s stability helps to give its clients a sense of security. In addition to world-class testing, GLI is a one-stop shop, offering a full range of capabilities beyond testing, including training and tools for today’s integrated land-based and online gaming world.
Some of GLI’s many services include: using tools and technology in IV&V; professional services in security, risk and threat assessment; integration, migration and upgrade of casino systems across the entire enterprise; tribal consultation; QA testing; regulatory/jurisdictional consulting; and GLI University training and regulators roundtables.
G2E booth number: 4430
THAT’S THE SPIRIT
Eclipse Gaming will showcase our newest game innovations with a diverse and varied product portfolio at G2E. This exciting lineup includes new math models and reel configurations including The Jazzy Night and The Witch Hunter, which both feature a 3-4-4-4-3 reel configurations, Sticky Wilds in two unique free spin bonuses and a higher than usual payout in the free spin bonus rounds. Optional mystery progressives are available for both of these games.
Totem Spirits depicts five magnificent spirit animal scatter symbols which award special prizes. The game awards from five to 50 free spins and features a Triple Progressive. Club Billions, a night-club theme, and Samurai’s Fortune, which showcases the ancient traditions of the Samurai, both feature free spin symbols which boost the player to a higher payout free spin level.
G2E booth number: 2844
Cube-X Ultimate, the extravagant eight-foot stepper cabinet From Aruze Gaming, will be a must see at G2E. With the 999.9 Gold Wheel series being such a hit since its release last September, Aruze Gaming expanded their library to eight themes, which will be showcased at their booth. Of the eight themes available, four are set up as three-reel and the remaining four as five-reel. The iconic mechanical wheel, which is very popular among players, engages players in a unique new way.
Aruze also continues to support their core Cube-X Innovator and video products. Happy Festival brings linked jackpot play to the Chinese Gods series on the Cube-X Video platform with five titles to support the series. For the Cube-X Innovator platform, Apex Tiger is the latest thriller to join the very successful Burning Hot Jackpot series.
G2E booth number: 2659
For Merkur Gaming, G2E 2016 will be a hugely significant event with a new and greatly enlarged exhibition booth, some recent key additions to the team and, most significantly of all, the premiere of a brand new product.
Merkur Gaming will take great pride in giving a world premiere to its latest signature gaming cabinet, Evostar. As its title suggests, Evostar is an evolutionary advance step to the Avantgarde SLT and Merkurstar; the forward looking electronic gaming machines that have become runaway global success since their respective launches at ICE 2015 and ICE 2016 in London.
This new member of the Merkur Gaming family is still being kept under wraps until its official debut as G2E opens its doors but it has, as befits its Evo title, a shared innovation heritage with both Avantgarde SLT and Merkurstar; being a unique hybrid service-friendly upright with the added player comfort factor of a slant top player position. As an added player attraction, Evostar features a built-in USB port that allows guests to conveniently charge their mobile devices as they play, free of charge.
G2E booth number: 3353
TCSJOHNHUXLEY will be unveiling some exciting new innovations at G2E. The focus continues on the Gaming Floor Live platform and how it’s transforming the casino floor, giving operators real-time visibility and total control.
Always at the forefront of live game innovation, TCSJOHNHUXLEY is particularly excited to announce the worldwide launch of QOREX. Powered by the GFL Gaming module, the QOREX range of products provides unlimited electronic gaming solutions for the casino. QOREX combines the experience of live table gaming while delivering the benefits of electronic gaming, with more customizable game content to drive revenue and increased levels of security.
G2E booth number: 4439
In May this year, Zitro announced its “New Start,” the commencement of a transformation process that sets out to convert Zitro into a global leader in the gaming industry, going beyond the video bingo market segment, where the company is an undisputed leader. At G2E, Zitro shall announce the major advances made in its widely announced transformation process.
On its Blackwave platform, Zitro shall present up to 30 video bingo games recently launched at the Zitro Experience 2016 event, held in Mexico City last June. Some of the games combine bingo games with traditional casino gaming, such as Royal Craps or Royal Roulette, and offer winning experiences never seen before by video bingo players, who can win up to 5,000 and even 10,000 times the bet. Zitro’s video bingo games are available for markets in Europe, Latin America and especially for the Philippines, where bingo is very popular.
A new product line to be presented by Zitro at Las Vegas is the lotto gaming machines. The first two games, Lotto Touch and Majestic, offer a novel experience to players, without losing sight of the need to keep the gaming mechanics and the prize structure extremely simple, which is a feature of lotteries.
G2E booth number: 2440