Novomatic and Traffic Generation (TraffGen) have agreed to terms for implementing the TraffGen Hub Pro marketing platform in the new Casino Admiral San Roque, in Spain. Novomatic, Europe’s leading casino operator will be deploying a range of TraffGen products including PromoBeacons for in-property marketing, holistic, Hub Pro holistic, automated marketing platform and an integrated player development system. This deal builds upon previous deployments with Novomatic with Casino Admiral in Gibraltar.

TraffGen software empowers gaming operators to deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile. TraffGen’s marketing automation is a refreshing new approach to controlling costs and increasing revenue with in-house teams.

“Our new casino in San Roque will be cutting edge in many ways”, said Manfred Schartner, CEO for Casino Admiral San Roque. “Deploying TraffGen’s marketing tools will allow us to reach our clients in a range of ways, in a synchronised way.”

The TraffGen convergence platform captures data across the casino enterprises from both in-property and digital/online systems as well as online social networks. Novomatic will have a real-time, single player view across their entire San Roque property as well any future digital gaming.

“At TraffGen we are thrilled to extend our established relationship with Novomatic. Partners like this push us to continue to innovate. It is a validation of both our unique products, but also that casinos are keen and able to push marketing and player development into new, revenue-focused ways”, said Andy Caras-Altas.