Novomatic and Traffic Generation (TraffGen) have agreed to terms for implementing the TraffGen Hub Pro marketing platform in the new Casino Admiral San Roque, in Spain. Novomatic, Europe’s leading casino operator will be deploying a range of TraffGen products including PromoBeacons for in-property marketing, holistic, Hub Pro holistic, automated marketing platform and an integrated player development system. This deal builds upon previous deployments with Novomatic with Casino Admiral in Gibraltar.
TraffGen software empowers gaming operators to deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile. TraffGen’s marketing automation is a refreshing new approach to controlling costs and increasing revenue with in-house teams.