SugarHouse Online Casino (PlaySugarHouse.com), an online casino brand serving players in the state of New Jersey and operated by Rush Street Interactive LLC (RSI), an affiliate of land-based casino group Rush Street Gaming, has launched an affiliate program with Income Access, the iGaming-focused marketing software provider and part of Paysafe Group. RSI has integrated Income Access’ affiliate software into its proprietary iGaming platform.
Operated by RSI, whose affiliated entity Rush Street Gaming owns casino properties in the states of Pennsylvania, New York and Illinois, SugarHouse Online Casino provides a state-of-the-art online casino, PlaySugarHouse.com, to players over the age of 21 located in New Jersey. Regulated by the New Jersey Division of Gaming Enforcement (DGE), the brand boasts over 240 branded and original slots from IGT, Aristocrat, Konami, WMS Gaming, Bally, NYX Gaming Group, Spin Games, High 5 Games, and NetEnt. SugarHouse Online Casino also features a wide range of online table games such as blackjack, roulette and multiple versions of video poker.
Strongly mobile-focused, the brand offers players a mobile-responsive registration website as well as both iOS and Android apps downloadable from the website or Apple store.
SugarHouse Online Casino features enticing player promotions, including industry low wagering requirements. After registration, players receive a free cash wheel spin where they are guaranteed to receive between $10 and $20 in bonus money. In addition, they will receive a 100% bonus on their first deposits of up to $100.
The new SugarHouse Online Casino affiliate program, which will be powered by Income Access’ affiliate management platform, offers affiliates a choice of commission structure. Affiliates with the DGE’s ancillary casino service industry enterprise (ACSIE) license can promote the brand on a revenue share basis, while affiliates with a DGE vendor license can promote the brand on a CPA basis.
“Income Access has been a driving force in the New Jersey iGaming affiliate space since the market went live in Q4 2013, so their platform was the logical choice for our affiliate program,” said Richard Schwartz, president of Rush Street Interactive. “With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”