Caesars Entertainment Corporation announced that Ruben Sigala has been appointed chief marketing officer (CMO), effective immediately, concluding an internal and external search. Sigala had been serving as the company's interim CMO since the end of May 2016, and the CMO appointment is subject to regulatory approval.
Mark Frissora, Caesars Entertainment's president and chief executive officer, said: "During his 11-year career with the company, Ruben Sigala has led Analytics, Pricing, Yield and Revenue Management functions, and launched customer segmentation, big data and performance management platforms which have played key roles in our recent operational accomplishments. As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams' pivotal role in our long-term success, and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process."
Sigala joined Caesars in 2005 and was the company's chief analytics officer immediately prior to being named Interim CMO. Prior to joining the company, he worked in the cruise line industry and as a consultant in Ernst & Young's National Cash Management Practice. Sigala is a graduate of the University of Kansas, where he earned a Rhodes Scholarship nomination. He has an MBA from Harvard Business School.