Scientific Games has secured its third casino-management systems solutions contract with a Hard Rock International-managed casino resort, signing an agreement with Inversiones y Entretenimiento PC to supply a broad portfolio of casino systems solutions to Hard Rock Hotel & Casino Punta Cana in the Dominican Republic.
Scientific Games is replacing a competitor’s systems solutions at the Caribbean casino resort, which features a 45,000-square-foot casino with more than 450 slot machines and 40 table games.
Scientific Games is the casino-management systems solution provider to the Seminole Hard Rock Hotel & Casino (Hollywood, Fla.), the Seminole Hard Rock Hotel & Casino (Tampa, Fla.) and the Hard Rock Rocksino Northfield Park (Cleveland, Ohio).
“After our positive experiences with Scientific Games at our Florida and Ohio properties, it was an easy decision to engage Scientific Games once again for Hard Rock Hotel & Casino Punta Cana,” said Jon Lucas, executive vice president of operations, hotels and casinos for Hard Rock International in a prepared statement. “The strength and breadth of Scientific Games’ marketing and bonusing solutions was a key driver of our decision, as we continuously strive to drive loyalty, reward our guests and add excitement to the gaming experience at Hard Rock Hotel & Casino Punta Cana.”
Scientific Games will begin the systems conversion this calendar quarter.
Scientific Games’ SDS slot-accounting system will power the systems enterprise at the property. Hard Rock Hotel & Casino Punta Cana will also be one of the first casino resorts to use Scientific Games’ iVIEW 4, the next-generation on-device messaging technology solution. iVIEW 4 displays dynamic marketing animations and video with instant response through a state-of-the-art multi-touch display on the gaming device—without interrupting game play, according to a company press release.