Lawrence Levy takes over the position of vice president of global sales within the NOVOMATIC Group as of February 1, 2017. In this position, Levy will be mainly focused on the further development and sale of NOVOMATIC products, and will also make a significant contribution to the development of new markets in the US, Africa, Asia and Australia.

Most recently, Lawrence Levy was responsible for the activities of the NOVOMATIC Group in South and Central America. The 54-year-old Briton began his career in the gaming industry 35 years ago as a croupier in London and continued to work in various senior management positions. In 2009, he became the general manager of Crown Gaming Peru for NOVOMATIC as the Austrian technology group entered the South American market.

"The requirements of our customers vary in each market. Thanks to my experience in more than 17 countries, I am familiar with local conditions and individual needs of the various markets. I am able to use this knowledge to understand what casino operators need in terms of product, technology, innovation and customer service," said Lawrence Levy on the challenges of his new job.

Lawrence Levy reports directly to the CEO of NOVOMATIC AG in his new position. "With this appointment, NOVOMATIC once again signals its clear commitment to strategic expansion, especially in the North, Central and South America, Asia and Australia," said Harald Neumann, CEO and chairman of board of NOVOMATIC AG.