Scientific Games Corporation (“Scientific Games” or the “company”) announced a comprehensive new contract to provide ilani, Washington State’s newest gaming and entertainment destination, with the company’s full suite of technology innovations, including casino-management system solutions, slot platforms, game content, table products and the SG Universe mobile suite.
After a competitive bidding process, ilani, developed by Salishan-Mohegan LLC in collaboration with the Cowlitz Indian Tribe, chose Scientific Games as its principal casino technology partner for the April 2017 opening of the new casino resort located in southwest Washington State, just north of Portland, Oregon, directly off Interstate 5.
ilani President and General Manager Kara Fox-LaRose said, “We are focused on providing our guests with a world-class casino gaming experience. That is why, after years of a trusted partnership with our partner, Mohegan Sun, we chose to invest in Scientific Games solutions for ilani. Our confidence in Scientific Games stems from the caliber and breadth of solutions they can provide for our entire casino floor, their large portfolio of trailblazing products that drive revenue and business efficiency, and most of all, their people, who exhibit an unwavering focus on customer service and innovation.”
Derik Mooberry, Scientific Games Group chief executive, gaming, said, “We’re delighted that ilani is investing in such a large range of our solutions for their premiere gaming, dining, entertainment, and meeting destination opening in April. We look forward to providing trailblazing products and solutions for the entire casino floor, maintaining our commitment to innovation and customer partnership, delivering added value, and helping ilani quickly start driving revenue, player engagement and operating profitability.”
ilani will be the 22nd casino out of 30 tribal gaming properties in Washington State to choose Scientific Games as a gaming system technology partner. A host of the company’s latest systems solutions will power the casino floor, including the SDS slot-management system; CMP player-loyalty system and TableView real-time table management system.
Once introduced to the market, the company’s new iVIEW4 on-device messaging technology will drive marketing and promotional content across all 2,500 gaming machines and provide instantaneous rewards at the point of play through the Elite Bonusing Suite of turn-key promotions and rewards, including Power Winners, DM Tournaments, Dynamic Random Bonusing, Flex Rewards, U-Spin Bonusing and Virtual Racing.
iVIEW4 is a state-of-the-art solution featuring robust speed and memory. The technology supports HTML5 graphics and uses web widgets to enable casino marketing teams to easily update content dynamically throughout the casino with current promotions, advertisements, videos and more – significantly enhancing the player experience.
ilani also chose a host of Scientific Games’ most powerful and effective customer service solutions, including:
• BallyVIP, a mobile solution for casino hosts which provides on-the-go access to player information so hosts can better manage and market to existing and prospective players.
• Servizio Mobile Service Solutions to enhance customer service through a suite of smart, customizable mobile apps for casino personnel that enable jackpot processing, player registration, proactive slot maintenaince, and more – all from handheld mobile phones or mobile tablets.
• Also planned is Scientific Games’ Beverage Ordering Service System (“BOSS”) to enable patrons to order drinks directly from the iVIEW touch-screen on each slot machine.
Along with a robust suite of the company’s casino-management tools and technologies, Scientific Games will provide 1,427 of the 2,500 games on the new casino floor – a 57 percent floor share. The collection will consist of Scientific Games’ newest and most innovative slot product lines, including the TwinStar family and the ALPHA 2 Pro Series line of cabinets that will host the most popular titles from Scientific Games’ dominant gaming brands – Bally, Shuffle Master, and WMS – as well as those from a variety of game manufacturers. ilani will open with some of Scientific Games’ most beloved slot titles like Quick Hit, Copper Dropper and Li’l Red, as well as premium offerings such as 88 Fortunes, Michael Jackson Wanna Be Startin’ Somethin’, Titanic and Friends.
From its Shuffle Master table products suite, Scientific Games will provide Ultimate Texas Hold’Em and Three Card Poker proprietary poker games, along with an extensive Baccarat layout featuring 12 tables with the Dragon Bonus side bet – the industry’s most popular Baccarat wager. The company will also provide its Fortune Pai Gow and Kings Bounty Blackjack side bets.
As a leader in the table utilities category, Scientific Games is equipping ilani with its i-Deal and MD3 card shufflers to offer speed and accuracy, productivity and security.
The company’s SG Universe mobile product suite will power ilani’s mobile and online presence with Mobile Concierge, Play4Fun social casino solutions and Core Systems Integration – increasing engagement with ilani patrons at home, on-the-go and during each visit to the casino floor.