PLAYSTUDIOS, a developer of top-ranking, free-to-play casino games announced the continued international expansion of its in-game loyalty program with the addition of rewards from three new Australian partners.
Jeff Netzer, vice president of business development for PLAYSTUDIOS said, "Our games are becoming increasingly popular in the UK and Australia, and it's been a top priority for us to secure local rewards for these loyal players. In-app rewards are a defining feature of our games and we need to make that experience available, wherever our players may be. That's why we're so excited to announce our 'Uniquely Australia' offers."
The Uniquely Australia collection includes rewards from Gray Line Australia, Escape Hunt Australia and Melbourne River Cruises. The rewards are now available in all PLAYSTUDIOS apps: myVEGAS Slots, myVEGAS Blackjack, my KNOAMI Slots, and POP! Slots.
Scott Hugo, sales & marketing manager Gray Line Australia, said, "We think PLAYSTUDIOS games are fun. They have a great audience for us and we're excited to offer their players a chance to experience Australia's scenic beauty. By offering our rewards within their popular casual games, Gray Line Australia opens up an exciting new marketing channel and reaches a very large audience in a fun and engaging way and we're looking forward to a wonderful partnership." Gray Line Australia is a Melbourne-based, family-owned company offering sightseeing day tours in all major cities and destinations throughout Australia. They provide engaging day tours that take in the best sights and attractions across Australia.
Other rewards included in the Uniquely Australia collection include Escape Hunt Australia and Melbourne River Cruises. The Escape Hunt Experience is the global leader in this fast growing themed entertainment industry, offering live "escape the room" games for public and corporate clients all over the world. With 6 locations across Australia, every game offered is a unique adventure and experience.
Melbourne River Cruises has been showcasing Melbourne and its important Yarra River landmarks to locals and visitors alike for over 30 years. Cruise past Melbourne's major attractions including the Botanical Gardens, the Melbourne Cricket Ground and sporting precinct, Federation Square, Southbank, Docklands and Williamstown.