VizExplorer, a leading provider of operational intelligence solutions for casinos, recently announced that Oaklawn Jockey Club has purchased multiple products for its Oaklawn Racing & Gaming property in Arkansas’ Hot Springs National Park.
Products licensed as part of this agreement include the VizExplorer Platform Stack to intelligently integrate, report and visualize the property’s data sources, floorViz for slot floor optimization, and campaignViz for marketing campaign management. Together, the solutions will give Oaklawn Gaming access to slot performance data and the ability to create highly efficient marketing campaigns targeting the right player segments. Oaklawn has over 1300 Blackjack, Roulette, Craps and electronic games of skill.
“To drive the gaming business at Oaklawn Gaming, we sought a solution that would make it easier to manage our gaming floor and market our entertainment experience. VizExplorer brings the technology and understanding of gaming industry best practices so we are confident that they can help us achieve our goals,” said Wayne Smith, general manager, Oaklawn Racing & Gaming.
“We are excited to work with Oaklawn Gaming and to help them realize the difference operational intelligence can make to their property. Our solutions can help a casino of any size identify their most valuable players and optimize their gaming floor to drive revenues,” says Ken Kachnic, VP sales, VizExplorer.