IWG is set to add a new dimension of fun to instant win gaming with the launch of Emoji Money. The latest release draws inspiration from the emoji, which is one of the best-known and frequently used digital messaging techniques in the world. Developed and designed with a mobile-first approach, Emoji Money was designed to provide a fun, playful and engaging experience whether playing at home or on the go. The fast-paced game is set to be released in July to coincide with the launch of the highly-anticipated summer feature film, The Emoji Movie.
“As a leader in both online gaming and innovation, Emoji Money is the perfect fit with players who enjoy instant win gaming on the go," said Leon Thomas, chief commercial officer of IWG. “Every day millions – if not billions – of people around the world enjoy using emojis. It’s hard to think of a more fun and playful theme for an instant win game.”