Coveted designer Sarah Jessica Parker has debuted her first West Coast standalone SJP by Sarah Jessica Parker boutique at Bellagio Resort & Casino, making it one of only two locations in the country to offer her chic label's full collection of shoes, handbags and accessories. To mark the occasion, Parker has introduced a new color line – Bellagio Blue – exclusively available at the Las Vegas boutique.
"We're thrilled to be in Las Vegas. I don't think we ever imagined this early on in our relatively new business we would have, not only a first, but a second home with the MGM family," said Parker. "And it's particularly exciting to be at Bellagio. I don't think we even realized how suitable a home it would be for us. This idea of a party for your foot really makes sense in Vegas."
Celebrating Parker's belief that color is the new neutral, shoe-lovers have the opportunity to select from all the vibrant shades of her signature "Fawn" heel, along with a bevy of chic flats, sexy sandals and stylish pumps. The Las Vegas location's stunning Bellagio Blue hue is featured in select styles, including Tartt, Serpentine, Rampling, Carrie and Minnie silhouettes. American-made SJP LBD, the brand's little black dress, is available in-store along with handbags, accessories and scented candles.
"Building this partnership with Ms. Parker has been an incredible experience and further elevates Bellagio's luxury retail offerings," said Randy Morton, president and COO of Bellagio. "We've worked closely to create a boutique that reflects her brand's style, sophistication and panache. This is sure to be a can't-miss destination for our guests."