NanoLumens, the Atlanta, Ga.-based creators of interactive LED visualization solutions, has introduced its next-generation Nixel Series progressive meter displays. The new line of displays is perfect for casino signs, table displays and slot and progressive bonusing meters, according to Dave Merlino, vice president of sales, U.S. West, for NanoLumens.

“Our new progressive meter displays quickly and easily transform tired old progressive signage into an eye catching experience,” Merlino said in a prepared statement. “We’re seeing more gaming establishments returning to LED displays because they are brighter and capture the player’s attention more effectively than standard LCDs. This new line of NanoLumens displays speaks directly to the needs of a growing base of customers who are looking for a cost effective way to upgrade the impact of their legacy casino signage.”

NanoLumens’ high-definition technology makes these displays shine bright while still being low-heat, energy efficient and eco-friendly, according to a press release. Most importantly, these displays are direct drop-in replacements for most legacy LED meter standards in the industry. NanoLumens’ low 4mm pixel pitch gives all imagery the utmost clarity, heightening the message and creating a deeper level of customer engagement. Visit www.nanolumens.com for more info.


Video Game Gambling Machines

» GAMECO

GameCo, the creator of skill-based, Video Game Gambling Machines (VGM), has recently installed four of its popular Pharaoh’s Secret Temple VGMs in prominent locations on the casino floor at Harrah’s Cherokee Casino Resort in Cherokee, N.C.

Managed by Caesars Entertainment, Harrah’s Cherokee Casino Resort will feature a real Match3 video game experience where the players’ ability influences the win amount.  Harrah’s Cherokee will be the third jurisdiction in the U.S. for GameCo deployments, according to a press release.

“We are focused on offering the highest levels of entertainment and value for our guests, and the introduction of GameCo’s unique and innovative video game gambling units is an important part of our ability to fulfill this goal,” said Adam West, vice president of casino operations for Harrah’s Cherokee. “By introducing this new form of gaming entertainment in our market, we continue to elevate the guest experience at our property.”

“We are excited to expand the availability of our unique, new skill-based video game gambling machines to Harrah’s Cherokee Casino Resort,” said Blaine Graboyes, co-founder and CEO of GameCo. “Harrah’s Cherokee Casino Resort has demonstrated a strong commitment to enhance the value experience for their guests including the introduction of new forms of casino gaming entertainment.”

GameCo’s VGMs combine the experience of playing video games with the excitement of gambling to create new gaming entertainment experiences for the gaming floor. Pharaoh’s Secret Temple is a Match3 game in which players embark on an adventure to unlock the riches of the Pharaoh’s secret temple by matching gems to collect rare treasures before their time runs out. Appealing to casual gamers and current slot players, Pharaoh’s Secret Temple features boosts, power-up prizes, charms and Egyptian-themed traps.

Visit www.gameco.com for more details.


Play Mount Airy social casino

» GREENTUBE

Pennsylvania-based Mount Airy Casino Resort has launched Play Mount Airy, a social casino site. The social platform was built using Greentube Pro, Greentube’s private label social casino solution.

Mount Airy Casino Resort looked to Greentube to create a customized solution that enabled players to experience the resort online, according to a press release. The platform provides a true branded experience that reflects the physical appearance of Mount Airy Casino Resort. Players who visit the site will instantly recognize a virtual rendition of the property’s lobby and main casino. In addition, the site offers popular games from Greentube and other leading providers.

The social casino—available on PC, tablet or mobile device—provides multiple in-game and external marketing channels that enhance the player experience through live operations. In addition, Greentube’s marketing expertise will assist with in-house promotions.

The Mount Airy social casino is the third social platform for a major casino created by Kenny Huang and his team at BlueBat Games, a subsidiary of Greentube. 

“Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players’ homes and hands,” said John Culetsu, executive vice president and general manager for Mount Airy Casino Resort. “We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country.” 

“Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return,” said Gabriel Cianchetto, president of market development, Greentube North America. “With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content.”

Visit www.greentube.com for more info.