Hard Rock International recently announced the promotion of Edward Tracy to chief executive officer, Asia. Currently, Tracy is focused on Hard Rock Japan LLC in its efforts to develop a signature Hard Rock Integrated Resort (IR). Tracy's recent appointment is a strategic move designed to support the company's growth plans in the region.
"As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock," states Jim Allen chairman of Hard Rock International. "We are confident in Tracy's ability to lead the company's efforts in Asia and we look forward to seeing our business continue to grow under his leadership."
Tracy joined Sands China Ltd, a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. He was responsible for the oversight of the country's largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members. In October 2014, Harvard Business Review named Tracy as one of "The Best-Performing CEOs in the World" in its respected annual top 100 ranking. Prior to Sands, Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.