Aristocrat has entered the New York video lottery terminal (VLT) gaming market, providing a range of advanced marketing solutions from its multiple award-winning Oasis 360 system to Delaware North’s recently opened Jake’s 58 Hotel & Casino. Aristocrat also provided integration into other systems on the property. The contract is the latest in a series of wins for Aristocrat and its broad portfolio of casino management systems solutions.

Delaware North reportedly chose Aristocrat because, unlike competitive systems, the Oasis 360 system is built on an open architecture, giving the Oasis 360 system unrivaled flexibility to integrate into casino management systems of the property’s choosing.

The systems solution deployed features that provide hot-seat promotions, coupon management with printing directly at the electronic gaming machine along with allowing virtual drawings through the nCompass. Jake’s 58 also added EnrollMix, a mobile enrollment product, to enroll patrons anywhere on the floor through a mobile solution. The systems solution also features advanced integration with other systems already installed the property.

“The Oasis 360 system’s open architecture was extremely important to us,” said Chuck Kilroy, general manager of Jake’s 58. “With the open architecture, we are able to configure and integrate the Oasis 360 system in a manner that suits our individual needs and our customer preferences, allowing us to market to our customers in the way that best suits their needs as players and guests.”

“This installation was a unique implementation of our Oasis 360 system," said Clark Warren vice president of system sales. "What Delaware North needed was Aristocrat’s industry-leading marketing solutions to properly reward their players and create even more excitement, and to integrate with existing systems. Only Aristocrat’s open architecture can accomplish this, which is why Aristocrat stands alone in listening to and adapting to our customers’ needs and creating personal solutions for each individual property.”