Founded in 2008, Engaged Nation is a recognized leader in strategic gamified marketing with its patent-pending REACH System. Using multiple digital platforms that educate and entertain, REACH creates a customer engagement cycle that repeatedly attracts, incentivizes and retains existing customers, drives new customer acquisition and ultimately creates true brand ambassadors who generate significant incremental revenue for casinos.
With today’s casino leaders understanding that digital engagement isn’t a “nice to have” but a “must have,” the complete suite of products offered by Engaged Nation is becoming a hot product for casinos. The REACH system is fully-customizable and meets a wide variety of property needs from complementing and enhancing floor promotions and boosting awareness of property amenities to increasing digital traffic to social online casinos and media sites like Facebook, customer acquisition, reactivations and more for any size casino.
It comes as no surprise that this year the gaming industry has recognized REACH by awarding Engaged Nation the 2017 Diamond Romero Award for Online Marketing as well as the Platinum Award recipient in Casino Journal’s first-ever GameChangers Marketing Awards. Engaged Nation was also voted as a 2016 Casino Journal Top 10 Emerging Gaming Company.
Engaged Nation’s CEO Jerry Epstein touched base with Casino Journal Associate Editor Joan Mantini to discuss the benefits of the REACH system and what its plans are for this system moving forward. Below are Epstein’s responses:
What sets Engaged Nation apart from its competitors?
Epstein: We are the first and only company in the casino industry that has developed and perfected a continuous engagement system proven to convert online traffic into incremental, revenue-generating property visits in a way that is both significant and measurable.
Can you tell me a little about your digital marketing programs?
Epstein: Engaged Nation provides an outstanding digital marketing program atop a sophisticated technological system. We have short-term (REACH 30) and long-term (REACH 365) engagement solutions that can be utilized together or used as standalone digital programs. The system complements any planned property promotion, is fully-customizable, embeds seamlessly into a property’s existing website or mobile app and is private labeled to measurably increase engagement and success.
What are some of the features of REACH?
Epstein: We feature a full library of games and activities that educate consumers in a fun, engaging and entertaining way that we call “edutainment.” Our library includes everything from instant win games such as scratch cards and wheel spins to entertaining and educational games, classic arcade games, trivia questions and crossword puzzles. We truly offer something for everyone and are continuously adding and changing games to keep players engaged and coming back for more.
Participants are rewarded with virtual currency, virtual drawing entries and instant rewards that can only be redeemed at the property; our primary focus is always to drive incremental visits and revenue. We also carefully segment offers based on the value of the player at the property to ensure profitable visits, not just a high body count, and avoid a negative ROI on promotions.
What types of promotions can operators expect to see in 2018?
Epstein: In addition to our REACH 365 full year engagement system, we have seven new turnkey products designed to raise participation and generate incremental revenue at casino promotions. Two of our favorites are Viva Las Vegas, which includes classic videos about the Rat Pack, trivia questions, pictures of famous mobsters and more, featured across 10 games and activities, and March Mania, which is designed to parallel March Madness and features nine games and activities including our unique “Bracket Busters” team pick module and “Hot Shots” basketball game. Other promotions include Red Envelope Riches, Fabulous 50’s, Beach Bash 4 Cash, Winner Wonderland and Football Pro Pick’Em.
Our promotions can be used as stand-alone promotions, or customized and seamlessly integrated into a property’s website to complement an existing promotion. Similar programs we’ve run in the past drove 16,000 visits from online to the casino floor in a five-week period, generating significant incremental revenue that represented 48 percent of rated net win during the promotional period.
This new suite of promotional products provides properties with the opportunity to realize the benefits and value of our system without a long-term contract. The feedback at G2E was overwhelmingly positive.
What are you doing to insure Engaged Nation’s success going forward?
Epstein: We’ve learned that CMOs are increasingly seeking disruptive technology; they are looking for high-impact, purposeful marketing experiences for their customers and a way to maximize engagement through meaningful mobile strategies. We provide them an opportunity to succeed with a limited investment of time and energy. Our saying around here is “We Design, You Approve, We Deploy.” This means we design a program for each casino utilizing their existing assets, promotions and customer values and take the burden of development from their shoulders. It really takes very little work on their part to put our technology to work, and the engagement and ROI results are nothing short of remarkable.