Konami Gaming’s award-winning SYNKROS casino management system was tapped by Genting Americas as the core gaming management system at the company’s Resorts World Bimini property located on North Bimini, Bahamas.
Konami’s SYNKROS was awarded through a formal RFP selection, according to a press release.
Resorts World Bimini’s first class gaming floor will feature a comprehensive suite of leading systems technology spanning marketing, analytics, reporting, cage and credit, accounting and more.
“The robust functionality of Konami’s SYNKROS provides the best integrated environment for delivering leading-edge convenience and engagement for our customers,” said Patricia Lawrence, president of Resorts World Bimini. “The upcoming launch of SYNKROS at Resort World Bimini is an important piece of our customer service delivery model, ensuring we have the most cutting-edge gaming space in the greater Caribbean.”
Konami’s SYNKROS is slated to deliver a complete array of marketing solutions with advanced player communications, promotional capabilities, loyalty rewards and more. Through technology including SYNKROS Offers Management and Advanced Incentives Bonusing Engine, players can enjoy customized, multi-award offers across a variety of channels based on their unique activity, entertainment preferences and spend.
“SYNKROS’ advanced marketing capabilities empower Resorts World Bimini to connect with players through unique personalization and real-time engagement,” said Jay Bertsch, senior director, systems sales at Konami. “They are known for providing guests a one-of-kind luxury experience, and we look forward to seeing that in new ways with dynamic promotions and leading-edge campaigns powered by SYNKROS.”