AGS recently added a new partner-focused component to its interactive business – a Social White Label Casino (“Social WLC”) platform. This product soft-launched in the first quarter of 2017 and is already live with six customers, and gaining momentum.
“We are thrilled about the adoption of our Social WLC after our first launch in March. Six new partners have selected our turn-key, white-label B2B solution as a powerful self-funded marketing channel, designed to engage players in the casino, at home, and on the go," said AGS Interactive Senior Vice President Bryan Bennett . "The key benefit of our platform is that it has been battle-tested in the highly competitive social casino market, and is now ready to support casinos’ player-engagement initiatives, with powerful brand extension, communications, promotions and monetization features.”
The early adopters of AGS’s Social WLC include BJ’s Bingo & Gaming in Fife, Wash.; Gray Wolf Peak Casino in Missoula, Mont.; and Shoalwater Bay Casino in Tokeland, Wash.
“Partnering with AGS Interactive in launching our BJ’s Bingo Social Casino App is building our brand while strengthening our relationship with our players through powerful, incremental engagement on and off the casino floor," said BJ’s Bingo & Gaming General Manager Jenynne DeNoble. "Our players love being able to play the same AGS games they love in our casino at home and on their mobile phone or tablet, enabling us to develop an engaged community that we can reach 24/7.”
For more information, visits www.playags.com.