Inspired Entertainment, Inc. (Inspired) recently announced that its Virtual Sports products have received approval from the New Jersey Division of Gaming Enforcement (DGE) and are now the first and only Virtual Sports products available in the state.
"We are extremely pleased with this key milestone for our business" said Inspired President and Chief Executive Officer Luke Alvarez. "We launched in Nevada late in 2016; we signed our first U.S. lottery contract for Virtual Sports early in 2017; and in October at G2E we announced our new 1st Down Football product, which we expect to launch in 2018. Going live in New Jersey is a major next step in the expansion of our business into North America."
"We are thrilled to have achieved this important step in our North American strategy," said Inspired Executive Chairman Lorne Weil. "New Jersey will serve as an important showcase for our Virtual Sports products, as additional states seek to bring this exciting offering to market."
"Virtual Sports betting is now available in New Jersey – online – and we're delighted to be the first (and only) player in the industry to offer this in North America," said Lucy Buckley, Inspired's vice president of interactive. "Our premium products have demonstrated an ability to drive incremental revenues for our customers globally, and we believe the launch of Virtual Sports will have an even greater impact in a market that does not offer wagering products for sports fans. Based on over a decade of experience, we are confident that Virtual Sports will appeal to both current casino players and a new audience that are not currently customers of New Jersey's casinos. Furthermore, we believe Virtual Sports will be an essential acquisition tool and companion products for the potential addition of live sports betting in New Jersey and beyond."
Five of Inspired's award-winning Virtual Sports including Horses, Greyhounds, Soccer, Motor Racing and Speedway (Motorcycles) are now available for online and mobile distribution in New Jersey, with more sports expected to become available in 2018. Inspired's partners in New Jersey include Caesars, Resorts, Golden Nugget, Rush Street, Bwin Borgata, Betfair and Pala Interactive.
For more information, visit www.inseinc.com.