QTech, Asia’s fastest-growing games distributor, has unveiled a new recommendation engine which utilises similar technology to digital-content giants Amazon, Netflix and Spotify. QT Play is the first cross-provider recommendation mobile app tailor-made for the gaming industry, running off technology that allows QTech players to choose any game from any provider and switch between them at their convenience. Users will also be recommended games better aligned with their personal favorites in order to enhance the overall experience. These recommendations will be based on similarity of profile, content and playability and perfectly capture individual user taste.
"Mobile growth in Asian gaming is outstripping even our wildest expectations, so it’s sometimes easy for both players and operators to feel overwhelmed by the scale of choice and competition among countless game releases," said QTech’s CEO Jonas Alm. “QT Play is the weapon operators need in their armory for players to quickly access and refine the games they love, simultaneously benefiting from the like-minded suggestions made by its intuitive code.
“Spotify revolutionized the music industry in this domain, and we have similar hopes for QT Play. Its automated-curation solution ensures that players always find their favorite games, without ever missing out on an appropriate new release.”