Engaged Nation recently announced two unique online sports programs that leverage college basketball and professional football to drive customer acquisition, engagement and bottom-line revenue through its Sports 2-Pack Giveaway contest. The programs are worth $37,000 combined and will be customized to the business that wins the free contest.

“We’ve developed two new and exciting game platforms specifically designed to capitalize on our national obsessions with college basketball’s March Madness tournament and professional football,” said Jerry Epstein, CEO of Engaged Nation. “Both games–the Million Dollar March Mania Challenge and Pro Football Pick ‘Em Frenzy–are part of our 2018 REACH 30 turnkey promotional library and are absolutely unique in how they incorporate two of the year’s biggest sporting events to activate and engage customers.”

Using the REACH System of customer engagement, players of both games participated in daily activities that earned them instant rewards and drawing entries for grand finale events held either online or at a brick and mortar location. Players got to show off their sports knowledge by picking winners of games and answering sports trivia and other questions over the life of the basketball tournament or football season. The more correct picks the players made, the more rewards and drawing entries they earned.

“The reaction we’ve received has been tremendous, and we’ve already had several businesses add our programs to their promotional schedule,” said Epstein. “We couldn’t think of a better way to continue to introduce these programs than to let decision makers play the games for free and then give a free 2-Pack to one of them.”

The Sports 2-Pack Giveaway winners were announced February 12. In addition to the contest, businesses were able to secure the packages for their properties at a reduced rate until the end of the contest.