Engaged Nation, creators of the patent-pending REACH online digital engagement system, recently announced that Twin Arrows Casino Resort in Flagstaff, Ariz. has launched its award-winning REACH 365 platform—one for their customers and a tandem version designed to train their staff. This gamified online engagement system is customized for their guests under the private-label brand Bonus Rewards and Team Arrows for their employees.
“We are excited and confident that this customized digital engagement program will give us a competitive edge,” said Bryce Warren, general manager of Twin Arrows Casino Resort. “When we saw its past results and how it can extend all our marketing initiatives, we eagerly embraced the opportunity to implement this state-of-the-art gamified marketing program. We’re also very excited to use this program with team members to improve our guest experience.”
The REACH 365 program utilizes a subtle form of incentive psychology to create a desired outcome determined by each individual property, from creating more awareness and interest in property amenities and promotions to driving quantifiable incremental property visits and revenue. The program cultivates active participation with a variety of fun and “edutaining” online games and activities as it awards virtual currency, drawing entries and other instant rewards that can only be redeemed at the casino property.
In a similar fashion, staff members use the Team Arrows portal to keep apprised of property promotional programs and other changes, learn about customer service and teamwork, as well as the history and culture of the Navajo people. Like customers, team members earn virtual currency for their participation that they can use to redeem for rewards. This instant gratification and recognition is key to a successful employee engagement program.
“We’re delighted that Twin Arrows Casino Resort is now using our award-winning REACH 365 gamification technology to power both their digital marketing and employee improvement programs,” said Jerry Epstein, CEO of Engaged Nation. “We know our dynamic programs will create a significant return as it helps raise the bar for customer service and provides fun ways for players to interact with their brand. This experience for both team members and players is designed with one outcome in mind—to enhance our client’s brand and drive incremental revenue.”