IWG has extended its relationship with GVC with the launch of its revolutionary new insured jackpot mechanic Rollover Jackpots. GVC brand bwin has become the first to go live with the product, which can be applied to any IWG game and offers prizes starting from £5million ( approximately $6.1 million) and going up to an eye-watering £25million ( ~ $35.1 million).
The insurance-based solution can create a huge prize pool for the operator without the need to rely on liquidity from other commercial or lottery brands.
“IWG’s games have proved immensely popular with our customers and we’re confident the addition of Rollover Jackpots will significantly enhance the user experience," said Liron Snir, chief product officer at GVC. “Jackpots are a sure-fire way to grab player’s attention and with a potential £25million (~ $35.1 million) up for grabs, it’s sure to have massive appeal.
“What’s great about the IWG jackpot mechanic is that we don’t have to share the liquidity with others, something that is very common with networked jackpots.”
“We’re thrilled to have gone live with our ground-breaking jackpot solution with GVC, who we’ve built up a really strong relationship with over the past 12 months," said Rhydian Fisher, CEO at IWG. “Rollover Jackpots is the first product to offer such massive prizes in the online instant win space, introducing another layer of excitement to our already popular games with the addition of a giant prize pot.”