Todd Eilers and Frank Fantini, the creators of the popular EILERS-FANTINI Slot Survey, are launching a new research product for the gaming industry: the EILERS-FANTINI Central Game Performance Database (GPD), which will help users grow their slot performance database, evaluate competitive sets, benchmark relative game performance and much more.
As an extension of the slot survey, a quarterly report that covers 350,000 slot machines to capture purchasing information and supplier market share trends, the EILERS-FANTINI Central Game Performance Database collects individual slot machine game performance metrics. Participating casinos upload monthly slot performance data including indexing metrics and certain game characteristics and identifiers. Once the casino operator uploads its slot performance data, the data is then standardized and aggregated for detailed reporting and advanced analytics. All data is held in a secure online database without the ability to access individual casino performance, keeping singular casino participation and data entirely confidential.
The best part is that the GPD is driven by an exchange of value—the database services and reports are completely free for all participating gaming operators.
As of last month, GPD includes over 35,000 slots, 3,553 unique game themes, 25 casinos, and covers 18 jurisdictions. The GPD has been tracking higher operator participation since its inception, currently rivaling many large corporation slot databases in size.
In addition to the central game performance database, the EILERS-FANTINI Game Performance Report has been launched. This new monthly report utilizes data from the GPD database and goes beyond purely displaying reports. The new report provides comprehensive insights into current and trending slot data, slot performance indicators at the individual game level, as well as slot supplier and operator floor mix metrics for the North American gaming market. The first report was published in February of this year with subsequent reports following on a monthly basis. The Game Performance Report showcases high level market stats, new game performance, data trends and key performance indicators in an evolving format.
WHAT CAN GPD DO FOR YOU?
GPD evaluates a casino operator’s competitive set by filtering all GPD reports and charts by geographic location, which allows users to resize the scalable database to focus more closely on their region. Viewing categories such as floor mix by base denomination, game category (video reel, mechanical reel, video poker, etc.), own status and supplier are just some examples of the capabilities of the GPD to gain insights to a region.
Prior to meeting with slot vendors, a property’s slot management teams can now track key performance trends of certain game themes independently of supplier biases and sales strategies. With just a few clicks of the mouse, operators can now gain impartial performance metrics on highly anticipated games and insight into new comers of the market. To assist with new game exploration, the GPD allows users to filter by many data points—the most impactful of which in this case is by either days on floor or slot cabinet. Tracking anticipated games and new releases is now more comprehensive, unbiased and easier—allowing GPD participants to stay ahead of the curve.
As a former slot operations department leader, I was often asked to downsize participation footprints. This arbitrary task to downsize participation floor mix often left me complaisant and less willing to try new releases. Utilizing the GPD to stay on top of trends can help identify big hitters and those better left on the bench.
Take Aristocrat Technologies’ Lightning Link for example… with GPD, I can get answers to questions such as: “As more theme variations, competitor clones, and ATI’s own Dragon Link are released; how does this effect Lightning Link’s install base and performance?” GPD shows me that the Lightning Link parent theme currently accounts for over 40 percent of Aristocrat’s gaming ops, boasts an average over 17 units per casino and produces a performance metric greater than 3x house average.
In addition to optimizing participation, making capital game purchases can be a stressful process and determining the correct cabinet mix is a large part of the headache. With the GPD’s assistance, operators can lessen the unknowns and ease the pressure of making these costly purchasing decisions by filtering various cabinets into a supplier’s fair share—theoretical revenue performance and unit count metrics charted from the scalable dataset. What CFO wouldn’t like to hear that you leveraged a dataset exponentially larger than your own to make purchasing and placement selections?
From a supplier and manufacturer perspective, benchmarking against other providers can now be completed by running GPD reports which allow filtering between casino-owned “for sale” units and gaming ops, further segmented into lease and WAP. Relative performance to house and zone averages as well as aggregate theoretical net win make for simple yet accurate benchmarking to competing products. Gathering insights to competitors’ product and respective indexing now affords users the ability to pitch more strategic sales and target declining competitor performance.
Trending charts and additional analysis in the monthly and quarterly reports provide insight into gains and losses by segment to visualize ship share and performance. The GDP can assist vendor users in adjusting reports by jurisdiction to collect more precise insights into regional trends, various game level settings including max bet, base denomination and line count, all of which optimize performance. The GPD can also provide larger scale insights to new game performance and game setting variation performance than traditional “test banks.”
Access to the Central Game Performance Database has many benefits and fulfills several specific needs with nearly endless reporting capabilities that the monthly report may not address at a given time. Whether you are looking to leverage a larger performance dataset, curious about that new game that hasn’t made its way to your jurisdiction or even entering a new market, the GPD can assist you at all levels in a countless number of circumstances while the Game Performance Report will keep you well-versed on the latest trends.