It’s hard to believe there was a time when drag queens were a part of a counterculture. Today, they are as much a part of life as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (who some might say is a national celebrity) to my very own favorite Kitty D’Litter.
I tossed around the idea of writing about how casino marketers should think like drag queens. Some thought I was losing my mind; some thought it was genius. I am neither losing my mind or a genius. I am however absolutely inspired by the essence of drag as well as a follower of Jackie Huba (or Lady Trinity, her alter ego). She reminds her followers that businesses and drag queens have a few key things in common. Both want to build a loyal customer base that supports them long after the makeup (or for casino marketers, the latest promotion) has faded. Both also share the ability to “work-it.” Here are a few other lessons casino marketers can learn from successful drag queen personalities: