Gaming Partners International (GPI) demonstrated the development of its new Automated Table Solution (ATS) at the annual Global Gaming Expo in Macau. In January, GPI announced global licensing and development agreements to develop the technologically advanced ATS, an automated table solution built to collect and analyze data; combining GPI’s exclusive and innovative SMART RFID technology with an advanced visual identification system, artificial intelligence, big data and data analytics.
Once fully developed, ATS will offer one of the most comprehensive and robust table solutions available in the gaming industry. ATS is a scalable, customizable, modular table game solution built to each individual operator’s specific operational needs. Its software allows the integration of multiple technologies and offers the flexibility to meet the evolving technology arena of data analytics.
GPI has a dedicated research and development team focused on the new casino demands for analytics, data, and game security and has developed ATS into three modules. The Table Security module provides one of the strongest full table anti-counterfeit solutions available. The Game Protection and Optimization module protects integrity of table games by automatically capturing transactions and game play. The Marketing Automation module provides a wealth of information for optimizing revenues and accurate comping, and unique predictive analytic features that provide valuable insights to a player’s table game play.
“GPI has committed to a significant long-term research and development investment and we will continue to optimize ATS as part of our phased product rollout including the continued expansion of the features and benefits it offers,” said Greg Gronau, president and CEO of GPI. “We are excited to install ATS on a casino floor for live trials soon. Our ATS system is the next generation for table games and we can’t wait to bring it to market.”