The Hard Rock Hotel & Casino Atlantic City has selected Global Payments Gaming Solutions to power online ACH account funding for its online gaming property. Set on the Atlantic City Boardwalk, this soon-to-open resort aims to become the area's preferred entertainment destination through a unique mix of casino games, first-class restaurants, world-class musicians, sporting events, conference offerings and entertainment.
As part of its unique gaming strategy, Hard Rock plans to launch a Hard Rock online casino to create an omni-channel gaming strategy that enables guests to build on their experience and earn player rewards after they leave the casino. Hard Rock reportedly selected Global Payments Gaming Solutions because of its vast VIP Preferred player network, which stands at millions of registered users, features the industry's highest limits and enables consumers to easily use a single ACH account for their physical and online play.
"It's an important part of our experience that we enable our guests to sign on and access their funds seamlessly as they shift between offline and online play," said Lee Terfloth, director of online gaming product, Hard Rock Hotel & Casino Atlantic City. "Younger generations of players won't tolerate friction. Global Payments' solutions not only set the standard for limits and service quality, but also makes it extremely easy to fund an account and begin playing."
"Our mission is to help our clients create amazing experiences and delight their guest across their physical AND digital properties," said Christopher Justice, president of Global Payments Gaming Solutions. "Curating an amazing digital experience will be table stakes for those who aim to capture the next generation of gaming patrons. Our ability to provide safe and convenient cash access for this channel is why we have become the preferred ACH provider for the majority of interactive gaming properties in the industry."