Playtech has partnered with Ladbrokes Coral to deliver the industry’s first bet slip fully integrated into the Live Casino client. Playtech’s new bet slip solution will allow Ladbrokes Coral customers to follow live odds and action without leaving the tables.
The fully tailored studio, available 24/7, features roulette operated by sports-trained dealers, who will provide match commentary throughout each World Cup game. A dedicated video wall will also display major game events and match statistics.
Developed with a mobile-first focus, players can enjoy a seamless experience across all devices, placing their bets without leaving the table and staying fully up-to-date on the action at the same time. The automated sports betting content will be delivered courtesy of Fresh8.
“The new Ladbrokes Coral integrated bet slip is a significant step forward for the Live Casino experience”, said Kevin Kilminster, head of Live Casino innovation for Playtech. “Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events. With everything they need to place sports bets fully incorporated into the Live studio, it’s a more convenient and engaging experience for the players."
"Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip," said Antonio Ruggeri, Live Casino product manager for Ladbrokes Coral. “This technology adds a brand-new dimension to our live offering, and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”