MGM Resorts International was recently honored with the National Council on Problem Gambling’s (NCPG) Corporate Social Responsibility Award at the organization’s 32nd National Conference on problem gambling in Cleveland. The award – which recognizes an organization that demonstrates an outstanding commitment to social responsibility related to problem gambling – was presented in recognition of the company’s ground-breaking responsible gambling program: GameSense. Launched nationwide at MGM Resorts’ properties late last year, GameSense integrates responsible gambling education and support into the company’s industry-leading guest service culture. It’s all designed to help guests make informed decisions and keep gambling fun.
“We are thrilled to receive this honor from the National Council on Problem Gambling and can’t thank them enough for the incredible work they do in raising awareness in the problem gambling community,” said MGM Resorts Chairman and CEO Jim Murren. “GameSense has been a tremendous success and is already transforming the way the industry approaches responsible gambling. MGM Resorts is at the forefront of driving the conversation and culture around this important issue, and GameSense ensures responsible gambling education is at the heart of our guest service model at every one of our casinos – worldwide.”
“We’re so proud to congratulate MGM Resorts on this achievement,” said Keith Whyte, NCPG executive director. “Their steadfast support, innovation and leadership in taking GameSense companywide has set the standard in the casino industry. They have raised the bar considerably and – most importantly – greatly benefited their employees and customers.”
GameSense comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees, guests are also utilizing interactive GameSense touchscreens and picking up educational materials and other resources. This unprecedented commitment to integrating responsible gambling education into the company’s entire guest service model is unlike anything the industry has seen before.
“In less than a year, GameSense has sparked more than 350,000 positive conversations and interactions with guests, and the numbers continue to grow at an unprecedented rate. With GameSense, MGM Resorts has expanded and enhanced the scope of responsible gambling culture beyond anything the industry has ever seen,” said Alan Feldman, executive vice president of global industry affairs. “The program’s goal of building stronger and more sustainable guest relationships has been incredibly successful, and we look forward to driving the conversation and integrating this program wherever our company operates.”