The 15th edition of Casino Marketing & Technology Conference, held in July at Caesars Palace, offered operators a chance to take stock of the full range of marketing solutions that are available to them. From the two-track digital and traditional marketing main educational program and 42 marketing-focused exhibitors, to pre-show workshops such as Raving’s popular Host Development Conference and a new addition, MEET, Mobile Experience and Engagement Training, the casino industry’s first-ever mobile technology conference led by Darren Withers, there was something for every marketer.
There were also two prestigious awards. First, The Casino Marketing & Technology Lifetime Achievement Award went to Claudia Winkler, president, GHI Solutions, who just might know how databases, systems and marketing interact better than anyone in the business. Winkler was recognized for her many accomplishments, starting with her tenure at Harrah’s, where her hands-on work in the database trenches helped serve as a catalyst for the launch of the original Total Gold card, the initiative that would come to reshape the industry as Total Rewards. From there; she went on to hold key marketing jobs at a broad range of companies such as Comstock Casino, Lady Luck, Station Casinos and Boyd Gaming, before setting out on her own. Her consulting firm has helped open properties such as the Wynn, SLS, and Station Casino Kanas City (now a Pinnacle property) and has led innumerable system selections and project upgrades for commercial and tribal casinos nationwide.