MGM Resorts International partners with the NBA in historic alliance
MGM Resorts International and the National Basketball Association (NBA) announced a new multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA. The announcement was made by NBA Commissioner Adam Silver and MGM Resorts International Chairman and CEO Jim Murren in New York City.
This historic partnership will bring millions of NBA fans and MGM Resorts guests together through an innovative collaboration that will open new opportunities to engage with each other's brands and products. The partnership is reportedly the NBA's first with a sports betting operator in the U.S. and is the first of its kind between MGM Resorts and a major professional sports league.
As part of the partnership, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts' land-based and digital sports betting offerings throughout the U.S.
"As the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership," said Silver. "Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games."
"The NBA has always been an innovator at the forefront of sports evolution, and MGM Resorts is thrilled to partner with the league to revolutionize sports betting in the U.S.," said Murren. "Integrating the NBA's assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instill more confidence in knowing that our data is directly from the NBA."
MGM Resorts and the NBA will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing. They will also work together to create a series of integrations across NBA platforms, including a special digital content series.
MGM Resorts will be promoted across the NBA's digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts' sports betting platforms.
The sports betting partnership is the NBA and WNBA's latest collaboration with MGM Resorts. In 2017, MGM Resorts purchased the WNBA's Las Vegas Aces after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces are Las Vegas' first professional basketball team and play their home games at MGM Resorts' Mandalay Bay Events Center. Additionally, MGM Resorts has been the title partner of the MGM Resorts NBA Summer League the last two years.