VizExplorer announced the execution of a new license agreement to deploy its floorViz and campaignViz solutions at Camel Rock Casino, operated by the Pueblo of Tesuque. Seeking to secure its player base and optimize revenues at its new casino, Camel Rock selected VizExplorer to uncover insights it needs to make informed, profitable business decisions going forward. Using VizExplorer’s floorViz, the team plans to determine which games to keep, which new games to invest in and where to place them on the new gaming floor. The marketing team will employ campaignViz to evaluate and properly incentivize players during the transition to the new casino, and determine an effective player reinvestment strategy.

“We are eager to get up and running with VizExplorer and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests,” says Michael Beach, Camel Rock Casino’s director of marketing.

“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape,” said Kyle Gryzanoski, VizExplorer’s vice president of sales, western region.