Aiming to strengthen community safeguards and demonstrate leadership in addressing critical social issues, Las Vegas Sands announced Project Protect, a comprehensive global initiative to accelerate its performance in responsible gaming, anti-money laundering and human trafficking prevention.
As a global umbrella program to build defenses against these problems, Project Protect coalesces LVS's efforts around policy and procedural enhancements in each of the core areas and introduces comprehensive team member training to build lasting solutions that meet and exceed government regulations and standard industry performance.
The new program is LVS' third major global corporate social responsibility initiative, along with Sands Cares for philanthropic community engagement and Sands ECO360 for sustainability.
While LVS had previously addressed all of the issues targeted by Project Protect in some form in its regions around the world, the program's introduction marks the formalization of its policies and procedures for addressing these issues at a uniform global level, corresponding to both international regulations and national laws in all our jurisdictions. In addition, Project Protect introduces comprehensive and systematized training and education to ensure team members, as well as all third parties doing business with the company, can implement and adhere to policies and procedures in these areas.
"Our commitment to adhering to government and industry regulations has never wavered, but Project Protect takes a major step toward prevention and elimination of these issues at our properties by providing the right tools and education for our team members to identify problems and act swiftly and responsibly," said Lon Jacobs, executive vice president and global general counsel. "Our goal is zero tolerance for negative or harmful activity in our properties to safeguard our guests, our team members and the communities where we operate."
"Project Protect complements our corporate social responsibility mission by enhancing and institutionalizing responsible business practices in the areas that most negatively impact our industry," said Ron Reese, senior vice president of global corporate communications and corporate affairs. "The program represents our deep commitment to making our communities not only safe but thriving places to live and work."