San Manuel Casino recently announced the appointment of Peter Arceo to chief operating officer and the hire of Rikki Tanenbaum as chief marketing officer. The appointment and leadership addition follows the casino’s most recent announcement that it broke ground on plans to add its first onsite luxury hotel, a world-class entertainment venue, as well as an array of state-of-the-art amenities including new dining experiences, retail and event spaces and more.

“From the moment Peter joined our team, he has been a key part of our executive team and a critical part of our success,” said Loren Gill, general manager. “Rikki’s history of making magic happen made her addition to the San Manuel Casino team a no-brainer. We have no doubt that both Rikki’s experience combined with the growth Peter has stimulated for the casino will lead further success as we usher in a new era and continue this thrilling adventure.”

Arceo joined San Manuel Casino as chief marketing officer in August 2015. Among other accomplishments, he has reportedly taken the casino’s ‘All Thrill’ advertising campaign to the next level and made guest services a top priority. In his new role, Arceo will support the day-to-day management of the casino, develop talent and continue to enhance the overall brand experience for employees and guests. Together with the management team, Arceo will continue to be a guiding force as San Manuel Casino seeks to become a top entertainment destination in the U.S.

In her new role, Tanenbaum will help transform the casino by driving growth, utilizing customer-focused relationship marketing and implementing best-in-class, cutting-edge technology investments. She will report directly to Gill and have responsibility for a number of direct and indirect reports.

Prior to joining San Manuel Casino, Arceo served as vice president/chief marketing officer for the Salt River Pima–Maricopa Indian Community’s Casino Arizona and Talking Stick Resort in Scottsdale, Ariz. Arceo holds a bachelor of science in hotel administration from the University of Nevada, Las Vegas, and a master of business administration from the University of Southern California.

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