William Hill PLC recently announced that William Hill US (William Hill) and Eldorado Resorts, Inc. have entered into a nationwide partnership for digital and land-based sports betting and online gaming in the U.S. The partnership combines William Hill with the extensive market access of Eldorado – a major casino group with 21 properties across 11 states and a customer base of 23 million people. Eldorado's pending acquisition of Tropicana Entertainment Inc. will further extend its reach to 26 properties in 13 states on completion which is expected in the fourth quarter of 2018.
Under the terms of the agreement William Hill becomes Eldorado's exclusive partner in the provision of digital and land-based sports betting services as well as online gaming. As a result, William Hill's reach now extends to 13 states where sports betting is either legal or sports betting bills are tabled.