Advantech-Innocore’s successful focus on gaming hardware, software
Seven years ago, Advantech acquired UK-based gaming specialist company Innocore Gaming Ltd.
After the purchase, Advantech-Innocore became the gaming-focused product division of Advantech Corp—a large industrial PC manufacturer with over 8,000 staff and annual sales of over $1.5 billion. It has largely been smooth, and lucrative, sailing since.
“The division has achieved huge growth over the seven years, contributing double digit growth every year,” said Craig Stapleton, gaming product director for Advantech-Innocore. “Advantech’s in-house manufacturing and design, its financial strength and global resources, combined with the gaming vertical market know-how, uniquely position it to support gaming industry customers, both large and small, around the world.”
“We supply products to most of the largest gaming OEMs in the world as well as small and medium customers in the industry,” Stapleton added. “Our R&D team takes on complex custom projects, providing the widest roadmap of standard off-the-shelf products specifically designed for the regulated gaming industry.”
Advantech has a very wide portfolio of products including standard gaming computing platforms (the DPX range) based on the latest chipsets from both Intel and AMD, LCD touchscreen monitors (including curved screen products), digital signage players, EPOS terminals, handheld tablets and many peripherals such as solid state storage (SSDs), RAM modules and graphics cards. Recently, Advantech has also become a full service distributor for Microsoft Windows, allowing the company to offer gaming OEMs pricing on embedded windows and server products licenses.
Two new platform products launching this year for the company—the DPX-E140 and the DPX-E265 based on the new AMD Ryzen Embedded V1000 processor—are reportedly very popular products that have already garnered a lot of customer interest. They will be on display at the company’s Global Gaming Expo (G2E) booth along with Advantech’s wide range of computing solutions for the industry.
“Breaking new ground inperformance, the Ryzen products give casino game designers discrete level graphics card performance in a single board at a great price point,” said Stapleton. “Combined with design features for gaming and Advantech’s promise of long production life, these platforms are ideal for the next generation of slot machines.”
The DPX E140 with AMD Ryzen V-1000 provides a complete PC platform with a passive cooling system for APU up to 25W and a fan cooler to support the highest APUs at 54W. The system uses AMD’s latest high-performance dual and quad core SOC devices with “Discrete-level Graphics” from the integrated Radeon VEGA series graphics cores. Four independent monitors are supported via DisplayPort 1.4 DP ports, and a full feature set of I/O and COMs have been designed specifically for gaming devices, making the DPX-E140 an ideal integrated platform for gaming, amusement and kiosk applications.
In the last year major growth drivers in gaming for Advantech has been its LCD products, digital signage and ODM/custom products. The company has invested heavily in its LCD manufacturing and integration facilities and offers attractive, high-performance monitors with strong customization capabilities.
“Digital signage and POS products are finding more applications in gaming and Advantech has an unrivalled range of products to suit most applications,” said Stapleton. “Our gaming focused R&D team, with its vast experience producing successful field-proven products, is capable of taking on the most complex designs for the larger gaming OEM who require custom products.”
Advantech’s CRV-430WP display is designed with a 43-inch FHD industrial grade curved LCD and an industrial display card and power supply. It can support standard video outputs such as HDMI, DisplayPort and VGA and 10 multi-touch controls. The introduction of deep curved profiles to a large area display creates opportunities for casino slot machines, entertainment kiosk, digital signage, control centers and medical applications. According to company literature, this has been a popular item for casinos, allowing operators to split the screen however they like to show the game, instead of having multiple monitors to give that curved aspect by angling three monitors together and showing separate content.
Looking forward, Advantech-Innocore predicts the displays will continue to drive growth in the gaming sector, creating new opportunities for the company to provide more value for its customers with Microsoft product licenses.
“At G2E we look forward to a full schedule of meetings with customers and partners new and old,” said Stapleton. “G2E is a fantastic venue to show our expanding range of products and hopefully find some new opportunities. The new gaming platforms DPX-E140 and DPX-E265 based on AMD Ryzen Embedded V1000 processor as well as our tablet range and curve displays will be center stage at the booth.”